With Black Friday rapidly approaching, new data from SendGrid reveals that email marketers might want to consider sending fewer, more targeted emails this year. Read the whole story
Personalization has been proven to increase email marketing ROI, but the rate of improvement depends on the degree of personalization, according to preliminary findings … Read the whole story
"[Smart Home technology] has the potential to touch across almost any category," Rob Barrish, GfK's senior vice president for technology in North America, tells … Read the whole story
Northrop previously worked for Y&R California where he was Chief Creative Officer. Earlier he worked at Goodby Silverstein and before that CP+B. Read the whole story