Email marketers have said "bah humbug" to thoughtful and personalized campaigns this holiday season, according to new research released today by email marketing company … Read the whole story
Less than 10% of marketers say they have the correct tools to deliver personalized one-to-one marketing, according to a white paper commissioned and released … Read the whole story
The awesome part of being in the digital age is that every interaction leaves a trail of data exhaust. This can be a double-edged … Read the whole story