Email engagement and data platform Return Path has revealed that almost 20% of Republicans and Democrats remain undecided ahead of the Nevada and South … Read the whole story
Personalized marketing company Lytics announced the availability of its Content Affinity Engine on Tuesday, a new Web-based portal that helps marketers determine which type … Read the whole story
In a letter to Minnesota Sen. Al Franken, Sue Molinari, Google's VP for public policy and government relations, explains that the company does not … Read the whole story
IAB UK research shows that people are actively checking email while watching the television, and a quarter are happy to act on messages and … Read the whole story
Why is buying marketing technology so hard? Are you the decision-maker, influencer or just the one who will inherit the solution others decide on? … Read the whole story