Consumers prefer email, but many will not open messages because of inbox glut or irrelevant offers, Yes Lifecycle Marketing finds. Read the whole story
A study shows that firms are lagging on helpfulness, personalization and being customer-focused. Read the whole story
WaitList.dat is a data file that contains stripped text from emails, researcher Barnaby Skeggs alleges. Read the whole story
Email vendor GetResponse targets Brazil as part of its international expansion. Read the whole story
SendGrid is offering courses for both the advanced and novice email levels. Read the whole story
Angie Zribi will oversee email campaigns and analytics for Woodbridge International. Read the whole story
A moment of truth is a key point in the relationship of the subscriber with a company. A good experience deepens that relationship. Read the whole story