Email delivery rates have risen in Europe and North America in most fields, Concep reports. Financial services firms are the winners. Read the whole story
Account-based experiences are "where ABM (account-based marketing) and customer experience management come together," says Brian Glover, director of product marketing, Marketo Engage, Adobe. Read the whole story
Over 90% of firms say compliance is the main driver of privacy-related tech purchases, according to research by TrustArc. Read the whole story
Constant Contact claims to be filling the void left by Mailchimp's breakup with Shopify. The new arrangement will facilitate personalized emails, it says. Read the whole story
The IAB Technology Laboratory has completed the initial version of its data transparency standard and has officially launched its Data Transparency Standard Compliance Program. … Read the whole story
Search marketers should consider the time and sequence of events on social platforms just before a purchase. Historic data yields insights into events that … Read the whole story