Email remains a preferred channel -- and brands are offering Buy Online, Pick Up In Store (BOPIS) and experiential shopping. Read the whole story
Customer 360 Truth provides a universal Salesforce ID for each customer, the company says. Read the whole story
The arrangement allows joint clients to integrate 6sense account segments into Drift. Read the whole story
Shoppers will share personal data in return for discounts and perks, but almost all are in favor of privacy laws, Tealium says. Read the whole story
"If a user has decided to limit Facebook's access to his or her location, Facebook should respect these privacy choices," Senators Christopher Coons and … Read the whole story
While television remains the No. 1 medium among America's youngest consumers (see related study in today's Research Intelligencer), the mobile phone increasingly is taking … Read the whole story