Consumers have to take clear affirmative action before you can email them. Here's an overview of what that entails. Read the whole story
Ecwid, a competitor to Shopify and Magento, hopes to empower SMBs to create targeted email marketing campaigns. Read the whole story
Banzai Reach for Partners allows brands to send invites via email, LinkedIn InMail and other channels, the firm says. Read the whole story
Pathfinder for Sales allows teams to track intent to buy within their CRM, the company says. Read the whole story
With the change, iOS14 users will be asked to give explicit consent in order for individual apps to track their activity, and share it … Read the whole story
"I still think this is more symbolic and headline-grabbing vs. something Facebook will be overly concerned about," said one consultant. Read the whole story