The majority of consumers still prefer email for brand communications. But 85% have recently received a brand text. Read the whole story
The new service helps marketers drive and automate opt-ins on mobile after Apple's rollout of iOS !5 and Android 12 and the Mail Privacy … Read the whole story
FreshAddress is launching its Email Change of Address service to help companies re-engage lapsed customers. Read the whole story
Facebook today acknowledged that the performance of its ads has suffered as Apple has rolled out new privacy controls for iOS users, and it … Read the whole story
Sellers on Shopify can use Yahoo Connect ID, the company's alternative to cookie tracking, to help target ads. Read the whole story
Help Desk will feature stories, visual guides, videos and reader chats. Read the whole story
Data collected through explicit upfront consent and ongoing interaction via the under-used SMS channel could be one efficient route to building an engaged first-party … Read the whole story