Eighty-three percent of global companies will increase their marketing budgets this year, according to the 2023 Global Customer Engagement Review, a new study from Braze. Read the whole story
Service was quickly restored, judging by the rapid falloff in complaints. Read the whole story
The tool combines PulsePoint data with the Komodo Healthcare Map to provide first-party audience profiling and measurement, the firms say. Read the whole story
The new tool includes modular workflows to drive email campaigns, the firm says. Read the whole story
MediaPost's Marketing: Automotive is accepting submissions for its annual awards recognizing the best in automotive marketing. Read the whole story
About three quarters of consumers said they would like to receive fewer messages in 2023 than they did last year. Read the whole story
A court has agreed to hear Google's appeal of a judge's order allowing consumers to proceed with a class-action over app-store policies that allegedly … Read the whole story
Meta released its own AI language generator LLaMA on Friday. Meta claims LLaMA is "desirable" in an industry led by large language models because … Read the whole story
As data reveals what people think about ChatGPT, the transformation of search has begun. With changes expected for Google Search and Microsoft Bing, marketers … Read the whole story