After a very brief period in which I was instructed by BuzzFeed to learn why "Vintage Beer Commercials are Awesome," by Hooters to "#StepIntoAwesome," by Heavy.com to check out "10 Awesome UFC Fight Photos," and by Carl's Jr.'s Facebook page to check out how their "'Deals of Awesome' will help you get an awesome deal on an awesome meal," it occurred to me that I needed to take an awesome shower.

As advertisers and marketers continue to scrutinize their advertising/marketing budgets and media buys, strategic CMOs are watching the growth of digital video. With digital video consumption rising every quarter -- especially the skyrocketing growth of mobile video - many CMOs are asking their teams to figure out a digital video strategy for capturing the attention of male consumers.

Let the fantasy football playing and game day overeating commence! The NFL season is officially underway, letting us revisit the traditions, rituals and superstitions that we look forward to each year.