Millennials are driving disruption in retail with their preference for browsing and shopping online over brick-and-mortar stores. But a funny thing happens when they become homeowners - and especially when they become parents. While they still dream on Pinterest and check out YouTube and blogs for ideas and advice, suddenly the big box store has a purpose.

Marketers and the media love to label moms - Gen X moms, millennial moms, boomerang moms, Gen X moms raising young children like millennial moms, helicopter moms, tiger moms, attachment moms and, my new favorite, snowplow moms (guilty as charged).