by Sean Hargrave on Feb 11, 8:33 AM
Brits are focused on the second screen as much as the television, and they're not just messaging -- they're shopping too, the IAB UK finds.
by Sean Hargrave on Feb 10, 8:57 AM
As "The Telegraph" asks Deloitte what it should do next, it's hard not to conclude that print and quality journalism are dying a very slow and agonising death.
by Sean Hargrave on Feb 9, 8:23 AM
Wired is taking a bold stance -- and it's time for quality publishers to follow and call time on digital shoplifters.
by Sean Hargrave on Feb 8, 9:32 AM
Controversial Protein World accounts for two in three social chats in its sector, and sales are rocketing despite campaigners' anger.
by Sean Hargrave on Feb 5, 9:22 AM
Unless they're prepared to fight their corner and walk away from boring work, creatives would never bring us drumming gorillas, Russian meerkats or moonwalking horses.
by Sean Hargrave on Feb 4, 9:36 AM
Research suggests UK viewability rates are just 50%, thanks to mass adoption of spray and pray automated buying.
by Sean Hargrave on Feb 3, 8:07 AM
If you're not lucky enough to be a monopoly in large parts of the country, you can use BT's customer experience as the rule book on how not to do it.
by Sean Hargrave on Feb 2, 8:47 AM
A good customer experience is not a nice addition -- it's actually how brands can survive or die. Compare booking an MOT at Halfords.com with filling the fridge at NakedWine.com and tell me I'm wrong.
by Sean Hargrave on Feb 1, 9:41 AM
Digital marketing is more an injured man limping than a dead man walking. Quality native and social could wean him off spray-and-pray display.
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