Marketing Daily
Wednesday, February 18, 2009
  • Mobile Data Services On Verge Of Explosion

    "The mobile platform is becoming more and more a part of people's lives," says Jeff Herrmann, vice president of mobile media for Nielsen. "The … Read the whole story

  • Who's Banking Online?

    These are the Top 10 DMAs in which adults say they banked online in the past year: 1 Washington, D.C. (Hagerstown, Md.) 2 Salt … Read the whole story

  • Why Authenticity Is More Important Than Ever

    Who would you rather do business with? A company that you know and trust? Or a company that offers the lowest price? Yes, price … Read the whole story

  • Study: Coupons Make Consumers Blush

    "In a down economy even the most stubborn consumers are receptive to money-saving offers," ICOM Information & Communications says in its analysis. "This is … Read the whole story

  • Wal-Mart Credits Ads With Leap In Awareness

    Separately, researchers are finding that Walmart is extending its lead faster in some categories than in others. According to BIG Research's January Retailing Report, … Read the whole story

  • Polk Says Stimulus Package Will Boost Auto Sales

    The consultancy notes that Hyundai's just-launched "Hyundai Assurance" program, which lets buyers return new Hyundai cars within a year if they get laid off … Read the whole story

  • Coke Zero Video Contest Invites 'Madness'

    The brand is promoting awareness of the contest and site by having a group of students known as school spirit leaders whose teams are … Read the whole story

  • Travel-Related Emails Succeed More Than Others

    "The travel industry was one of the first industries to enter the e-commerce arena," the study by Epsilon explains, "and therefore travel consumers have … Read the whole story