Marketing Daily
Wednesday, June 17, 2009
  • FINANCIAL SERVICES
    Charles Schwab Launches 'Aggressive' Creative
    by Tanya Gazdik

    The six-week campaign is "definitely more aggressive" and includes more of an urgent call-to-action than Schwab normally engages in, says Nicole Portet, director of … Read the whole story

  • Who Uses Mustard?
    by

    Top 10 DMAs in which live adults who used mustard in the last six months: 1 Jackson, Miss. 2 Johnstown-Altoona, Pa. 3 Detroit 4 … Read the whole story

  • COMMENTARY
    Take Control of Your Brand ... Dot Com
    by Tom Kurz

    It is crucial to capitalize on the Internet, while ensuring that your brand's online perception remains accurate and favorable. Read the whole story

  • TELECOM
    LG Uses Integrated Campaign For Film Tie-In
    by Aaron Baar

    LG has created a limited edition of its Versa phone, which includes Transformers-themed features like voice-tones, ringtones and wallpapers. The limited-edition phone is being … Read the whole story

  • AUTOMOTIVE
    Toyota Dangles Social Element For Prius
    by Karl Greenberg

    Doug Frisbie, Toyota national media manager, says gas-pump television is an ideal platform to talk about Prius. "Certainly, the time at pump is ... … Read the whole story

  • RETAIL
    Best Buy Sales, Profits, Advertising Down
    by Sarah Mahoney

    The company has said that "connected digital solutions" are a key part of its growth strategy, and says that it continued "to see strong … Read the whole story

  • BEVERAGES
    Tropicana Promotes OJ As Daily Fruit Serving
    by Karlene Lukovitz

    The "Get Your Fruit On!" campaign, launching this month to tie in with National Fruit and Vegetable Month, looks to get the word out … Read the whole story

  • RESEARCH
    'Nesties' Offer Brands Big-Spend Opportunity
    by Karl Greenberg

    A new study finds that once these women, ages 25 to 32, become engaged, they enter a three- to four-year period of planning their … Read the whole story