Marketing Daily
Friday, December 30, 2011

Top of The News

The Eyes Have It: TOTN's Top 10 Stories Of 2011
by Thom Forbes

It's always illuminating to read which stories have most touched readers' fancies. Not surprisingly, news about big brands that have a place on our personal shelves, screens or desktop score … Read the whole story

  • TECHNOLOGY
    Looking For Direct Paths To Consumer's Heart
    by Aaron Baar

    If the top 10 read stories on my technology and electronics beats are any indication, marketers are still looking for the best ways to … Read the whole story

  • FOOD AND BEVERAGES
    Social, Mobile Hotter Than Ever in 2011
    by Karlene Lukovitz

    Social media and mobile marketing continued to heat up in the food/beverage and restaurant categories in 2011-as Marketing Daily's most-read stories in these areas … Read the whole story

  • RESEARCH
    Survey Says: Readers Like Stories About Studies
    by Tanya Gazdik

    With six of this reporter's top-read stories this year focusing on studies, you don't have to hire a research firm to tell you that … Read the whole story

  • AUTOMOTIVE, PACKAGED GOODS
    2011 Was Mixed Bag For Auto, Packaged Goods Writer
    by Karl Greenberg

    Last year saw Top 10 stories about Trojans, Durangos, cause marketing, apps. A mixed stocking-full of items. It all suggests that readers are watching … Read the whole story

  • RETAIL
    On Bikinis, And Why Consumers Act That Crazy Way
    by Sarah Mahoney

    I'm not surprised, for example, that "Macy's Tests Spring Break Bikinis In Windy City" came in at No. 3, and it's not because the … Read the whole story

  • Top 10 'Most Read' Stories Of 2011
    by Nina Lentini

    1. Customers Irate Over Netflix' Price Increase 2. Trojan Touts Twister With 'Good Vibrations' Van 3. Whispers About Privacy Become Embarrassingly Public  4. Marketers … Read the whole story