Marketing Daily
Friday, May 18, 2012

Top of The News

On The Street: Wal-Mart's Up; Facebook's Out There
by Thom Forbes

The bribery investigations at Wal-Mart headquarters may be widening, as the "New York Times" reports, but the results at Walmarts' stores certainly cheered up executives in the C suites and … Read the whole story

  • BEVERAGES
    Bud Light Drawing Millennial Buzz
    by Karlene Lukovitz

    Bud Light is generating positive social/online buzz among Millennials, according to recent data from YouGov BrandIndex. The brand was the only one of the … Read the whole story

  • COMMENTARY
    Five Reasons To Pic And Roll
    by Drew Neisser

    In social media, pictures are becoming a decisive way to gain competitive advantage, freeing up marketers to tell their stories without a thousand words. … Read the whole story

  • RETAIL
    Why Gen Y Loves Moosejaw's Marketing Madness
    by Sarah Mahoney

    At outdoor retailer Moosejaw, marketing madness is taken pretty seriously. Gary Wohlfeill, creative director, tells "Marketing Daily" how staying true to its irreverent brand … Read the whole story

  • RESEARCH
    For Brand Extensions: Like With Like
    by Karl Greenberg

    When it comes to getting consumers to consider buying a product that constitutes an extension of the core brand, the (perceived) quality of that … Read the whole story

  • RESEARCH
    Consumer Spending Lags Economic Uptick
    by Aaron Baar

    The economy may be showing signs of life, but consumer spending on all but the essentials is still lagging. According to a new survey … Read the whole story

  • TECHNOLOGY
    Mobile Phone Sales Fall, Samsung Tops Nokia
    by Mark Walsh

    Sales of mobile phones to end users declined in the first quarter for the first time in three years as a result of slowing … Read the whole story