Marketing Daily
Friday, April 17, 2015

Top of The News

Rising E-Cig Use By Teens Lights Up Debate
by Thom Forbes

The number of teenagers using e-cigarettes tripled between 2013 and 2014 as the use of as cigarettes among them declined, according to data published yesterday by the Centers for Disease … Read the whole story

  • RETAIL
    Shopper Marketing: Millennials, Hispanics And The 60-Second Candy Bar
    by Sarah Mahoney

    Tim O'Sullivan, recently tapped as managing director for North America for Labstore, Young & Rubicam's shopper marketing network, fills "Marketing Daily" readers in on … Read the whole story

  • FOOD
    Condiments Fight: Heinz And French's Facing Off
    by Karlene Lukovitz

    Heinz's yellow mustard initiative is one of the top "big bets" in product innovation that the company laid out to investors last month when … Read the whole story

  • TECHNOLOGY
    Panasonic Brings Far-Flung Families Together With 'HomeTeam'
    by Aaron Baar

    "It's the next best thing to being there in person," Steve Safier, president of health & wellness solutions for Panasonic Corporation of North America, … Read the whole story

  • FINANCIAL SERVICES
    Deluxe Strives To Expand Reputation Beyond Checks
    by Tanya Gazdik

    The effort includes documenting the stories of 100 small businesses nationwide. The "Small Business Revolution" is a yearlong project to uplift the profile of … Read the whole story

  • AUTOMOTIVE
    Nissan Takes Consumers Behind The NISMO Shed For Masters Degree In Racing
    by Karl Greenberg

    And, with a tie-in to GT Academy, there is also content on how Nissan is prepping drivers like Lucas Ordonez, who went from console-game … Read the whole story

  • COMMENTARY
    Starwood Gets Its Independence On With Tribute Portfolio
    by Karl Greenberg, Staff Writer

    The company's own research shows that almost 90% of its Starwood Preferred Guest Advisory Community members want to stay in independent hotels, particularly for … Read the whole story