Demand for iPhones, particularly in the Chinese market that includes the mainland, Taiwan and Hong Kong, pushed Apple to new heights for its fiscal second quarter. The news overshadowed weakening … Read the whole story
"If you want to win, you cannot ignore the obvious," TJ Hunter, director, digital marketing at Rosetta Stone, told the audience at MediaPost's Mobile … Read the whole story
It's not all just fight scenes, brothels, and dragons: we're here to unearth the marketing principles lurking in "Game of Thrones," season five. Here's … Read the whole story
"This campaign is built on research into our customers and the needs they have around being able to ask simple [financial] questions," Lori Dillon, … Read the whole story
According to Mark Zuckerberg, 80+% of the top 100 grossing apps in the U.S. use a Facebook login. That's a staggering amount. Read the whole story
In a bid to help Americans connect with mom on a different level, Hallmark is reprising its Valentine's Day ad campaign, a social experiment … Read the whole story
Starting April 28, consumers can share their ideas and stories about ways to enjoy quality popcorn time together - "POP Moments" like games or … Read the whole story
The overarching theme of the campaign, which launched in 2013, focuses on parents as role models for driving, with the idea that how one's … Read the whole story
Abercrombie is "between a rock and a hard place," says Allen Adamson, chairman of Landor Associates in North America, and a leading branding expert. … Read the whole story