The new drinks are "swicy," a combination of sweet and spicy, also known as "sweet heat." Read the whole story
Telehealth services, a curated D2C shopping portal and educational materials come together in Kenvue's new menopause platform Versalie. Read the whole story
Mitchell joins the company after several decades of consumer marketing experience with such brands as The Walt Disney Company. Read the whole story
The top-selling skincare brand invites its biggest fans to take the woman-versus-machine test. Read the whole story
A creative commerce campaign from the Mondelez sandwich cookie brand transforms the website navigation icon into deals for cookies. Read the whole story
"Come Sundays or Thursdays or Mondays, when NFL games are on, we're going to have some great activations in the restaurant that folks will … Read the whole story
The latest in the gym's "Feel Good, Not Bad" campaign puts a new twist on feeling stuck Read the whole story
The campaign also includes a sweepstakes tied to Messi's 2024 soccer season. Read the whole story
The roadshow will follow four regional routes concurrently, across Mini's central, southern, eastern and western region dealer networks. Read the whole story
In addition to product placement during NHL games, the deal includes collaboration with the league on custom content. Read the whole story
Created by BBDO Los Angeles, the campaign does a couple of smart things. For one, it's all about the authentic voice of JB. Read the whole story