The win is expected to provide momentum to the UAW;s goal to expand the union, focusing on 13 non-union auto companies, including Toyota and Tesla. Read the whole story
DeNembo played an instrumental role in securing the brand's professional sports partnership with the San Francisco 49ers. Read the whole story
Campaign also imagines art as movies, with Hieronymus Bosch's "The Temptations of St. Anthony" becoming a romance film titled "This Modern Love." Read the whole story
The chain's dressings are now available online and in grocery outlets nationwide including Walmart, Target, Kroger, Bristol Farms and Gelson's. Read the whole story
Efforts from Coca-Cola, Firestone Walker, and Lundberg Family Farms included packaging redesign, attention-grabbing OOH, online video, and an Earth Day "protest." Read the whole story
With falling revenues and mounting losses, the genetics company is weighing a deal to go private. Read the whole story
The Detroit Lions, owned by the Ford family, unveiled their new Nike-designed uniforms which are a nod to the Ford Bronco and Mustang. Read the whole story
The campaign, from agency Madwell, takes a humorous approach to spotlight serious threats from hackers, malware and viruses. Read the whole story
Power Digital recently introduced a platform designed with support from Meta and its business engineering team that connects a client's ad creative with their … Read the whole story
While most major brands have a sustainability strategy, are they practicing what they preach when it comes to brand activations? Read the whole story