Too often, marketing is generalized as an expense and is usually one of the first line items cut by companies when they are facing difficulties and tightening budgets.

Slowly, we're starting to see these products emerge in unconventional places with unexpected results without the help of expensive digital marketing campaigns.

As branding opportunities in-store get stripped away, brands must turn to sensory and experiential alternatives to ensure their product is top of consumers' minds while shopping.

Holding a game on the actual "Field of Dreams" farm site in Iowa immortalized in the movie checks the box for both creativity and broader cultural relevance,

For example, don't choose colors based on personal preferences, or pick a too-trendy look that will get quickly outdated.

Remarkably few brands seem to fully understand the total market approach, instead using it as a justification for underspending on ads for multicultural audiences.

Many travel companies are dealing with the dilemma in sensible way by steering travelers to other destinations and encouraging travel in the off season.

Airlines and wireless service providers will gain most by improving poor experiences rather than refining good experiences.

According to a recent article in 'The Wall Street Journal,' online relationships among teens are fast becoming the "new normal."

Latinx millennials are spending 34% of their streaming time on Netflix -- more than any other millennial group -- according to a recent report.