The IAB and MRC guidelines account for interactive and immersive formats and experiences that are capable in AR-based media, which "can accrue non-physical interactions … Read the whole story
Despite only being deployed in an estimated 7% of marketing activities, marketers say it has already boosted sales and customer satisfaction, while reducing overhead … Read the whole story
After hitting another roadblock on its way to deprecating third-party browser cookies in Chrome, the rollout data is now estimated for sometime in 2025 … Read the whole story
As healthy humans, we will always produce sweat, new products to alleviate it, and funny commercials to promote stink-stoppers. Read the whole story
Moving more fully into the TV/video marketplace, X is starting up a smart TV app, according to CEO Linda Yaccarino, to provide a "high-quality, … Read the whole story
To some, the timing is reminiscent of Kym Frank's ouster three years ago, and raises new questions about the JIC's path forward amid a … Read the whole story
A new HGTV show positions Zillow as an addictive browsing experience that is rewarding for both serious house hunters and online real estate tourists. Read the whole story
The social-video app experienced a higher cost-per-thousand as it faces the possibility of a U.S. ban. Read the whole story
The bill, which could result in a ban on the popular TikTok app, now heads to President Joe Biden for signature. Read the whole story
The company said that its media operations, healthcare marketing and PR units continued to perform strongly and were the main growth drivers in the … Read the whole story
Pacvue's Q1 2024 report draws on insights from thousands of advertisers, showing how retail media chips away at paid-search media, although paid-search ad spend … Read the whole story
The NBA is looking at the next round of TV contracts, which could blow past the NFL's recent TV dealings in streaming exclusivity. Read the whole story
Most people say the media are influenced by business and political interests. Read the whole story
The operating system for Meta's Quest virtual-reality headsets can now be used by third-party device makers, including leading tech companies Lenovo, Xbox and Asus, … Read the whole story
Texas Attorney General Ken Paxton wants a federal appellate court to allow him to resume investigating the watchdog Media Matters over its report that … Read the whole story
Paramount+ explores new locations this week, including live streams of Yosemite and Blue Ridge Parkway. Read the whole story