MediaPost Agency Daily Editions for May 2024
- MediaPost Agency Daily - Wednesday, May 22, 2024
- Netflix's 'Ashley Madison' Doc Offers How-To For Would-Be Cheaters
- Hot 'Love': Mike's Hot Honey Debuts Pairing Campaign
- Rust-Oleum Primes Arm Candy As Media AOR
- TBAWW Selects Olbrich As Chief Growth Officer, Focuses On Strategy, New Revenue Sources
- French Adman Jacques Seguela To Receive Lion Of St. Mark Award At Cannes
- Colonial Life: Live The Dream, Sell Insurance
- Unlike Pepsi, Liquid Death Says It's Giving Away A Jet For Real
- Designers Leave Mark On Champion's No Permission Collection
- Google Adds AI Into Measurement: From Search Ads To Bidding And Creative
- NBA Team Sponsorships Rise 7% To $1.5B
- Can Media Move The Overton Window?
- MediaPost Agency Daily - Tuesday, May 21, 2024
- Swehl's Controversial Lactation Billboard Returns To Times Square
- Publicis Groupe Proposes Andre Kudelski For Lead Director Role
- VB+P Ups Hutchins To Managing Director
- Obit: Industry Journalist, PR Exec John Wolfe, Dead At 72
- Art Of The Possible Wins QuornPro's Social-Creative AOR Assignment
- Is Pizza Hut Gearing Up For An Agency Roster Review?
- Pizza Hut Taps Thompson, Friebe For Top Marketing Roles
- Actor Jeremy Renner Can Run Again -- See His New Brooks Ad
- Saylor Bolsters Creative Team, Taps Meehan As CD, Editorial
- What Marketers Need To Know About Google's Latest Update
- Cool Beans! Something's Brewing With Rudy!
- MediaPost Agency Daily - Monday, May 20, 2024
- Keeping Up With Kim K, Baller
- Stagwell Brings Identity Tools To Its 'Marketing Cloud' Via Nexxen Partnership
- Celebrities, Sports Stars 'Call Out' Need For Volunteerism
- Havas Expands In Middle East With Liquid Acquisition
- Second Annual Heroes Of Media Awards To Be Presented At Cannes
- DeSorbo Highlights Malibu's 'Vacation' At Home
- DAVID Miami Taps Gianesi As Chief Creative Officer
- Retail Media Campaigns Are Effective In Customer Acquisition
- Coca-Cola Launches Coca-Cola Lens, Consumer Insights Platform
- TDA Boulder Adds Christy Sports To Roster
- MediaPost Agency Daily - Friday, May 17, 2024
- Dentsu Starts Year With 3.7% Revenue Shortfall
- Jordan Joins Croud As First CMO
- Forrester Declares Four Companies 'Leaders' In Commerce
- The New Flywheel In Omnicom's Ointment
- VSPT Launches Tattoo-Inspired Wine, Wants U.S. To 'Get InkSpired'
- Stagwell's Sport Beach Will Have Some Competition At Cannes
- American Family Extends 'Life's Better' Campaign With 3 New Spots
- Dentsu Rebrands For Future, Touts 'Innovating To Impact' Tagline
- Yard NYC, The Mayor Named Creative AOR For Caleres
- Microsoft Urges Employees To Transfer Outside China, Will Impact Ad Industry
- A Visual Attention Study That Went Terribly Right
- It's Not Your Father's Upfront
- MediaPost Agency Daily - Thursday, May 16, 2024
- Now Bumble Stumbles, Pulls Ads, Apologizes
- Stagwell Study Finds Current Brand Safety Standards Are Unnecessarily Broad
- New 'Simpsons' Packaging Celebrates Butterfinger's Centenary
- Wavemaker CEO Jenner Adds GroupM Clients Role To His Remit
- WFA Unveils 'Framework For Positive Marketing Behaviors'
- McCann Worldwide Taps Koehler As Global President, Craft
- Alma Launches Initiative To Service Local Miami Businesses
- Barbarian Promotes Hayes To Executive Director Strategy
- Agency PPK Creates Children's Book To Fight Kids' Cancer
- Short-Form Ads - On Any Platform - Continue To Pair Well With TV Ads
- MediaPost Agency Daily - Wednesday, May 15, 2024
- Gap Inc. Consolidates $190 Million Media Account With Omnicom Media Group
- Special London Adds To Strategic, Creative Teams To Handle New Wins
- Soccer Star Haaland Kicks Off 'Clash of Clans' Campaign
- Publicis Groupe Taps McCann's LaFond-Dufour For New C-Suite 'Impact' Role
- Junior Achievement of SoCal Focuses On Financial Literacy
- IPG Health Unveils Restructuring
- Buntin Expands Trex Relationship, Adds Media AOR
- The New Man -- And The Speedo
- MediaPost Agency Daily - Tuesday, May 14, 2024
- Feeding Your Lawn -- And Other Curious Actions From The Very Manly Scotsman
- WPP's Read Subject Of Deepfake Scam Using Gen AI
- Havas Media Net Slips Into Famous Footwear
- Cannes Lions Names Unilever Creative Marketer Of The Year
- Skrewball Whiskey Wants Drinkers To 'Skrew The Usual'
- Robertson Named Chief Strategy Officer, David&Goliath
- Omnicom Doubles Down On India Investments
- OpenAI GPT-4o Gets Real-Time Conversational: Sees, Hears, Analyzes
- Vermont Passes Privacy Law That Would Allow Suits By Consumers
- Agency Fusion: Email Shops Team Up To Offer Services To Enterprise Clients
- How To Advertise In An Election Year
- With AM By You, Adore Me Lets Customers Use GenAI To Create Designs
- MediaPost Agency Daily - Monday, May 13, 2024
- Rocket Companies Puts Media Account Into Review
- Switching Gender Gears: 'So Many Dicks' Takes Over Wall Street
- Pioneering Ad Woman Mary Wells Lawrence Dies At 95
- S4 Capital Gets Off To Bumpy Start In 2024 As Q1 Revenue Falls 11.7%
- We Are Pi To Handle Virgin Active's Brand Transformation
- Worden Heads New Business-Marketing For Cheil UK
- 'Aging Is Life' Faces Future With Empathy, Reality
- Billingsley Resurfaces After Abrupt Departure From Publicis Groupe
- Financial Services Industry Strives to Navigate U.S. Latino 'Bothism'
- Video Audience Measurement Is More Broken Than You Think
- OpenAI Reportedly To Announce Search ChatGPT Monday
- TikTok To Label AI Content Using External Metadata
- Chili's Refuses To Let Silly-Looking Mascot Inside
- MediaPost Agency Daily - Friday, May 10, 2024
- Apple, The Unexpected Humanity Crusher, Pulls Ad
- Fossil Group Consolidates Global Media With Stagwell's Assembly
- Cotopaxi Names New Engen Digital AOR To Deepen Market Impact
- Hawaiian Airlines Kicks Off New Campaign, Focuses On Hawaii's Wildlife, Wonders
- Exiger Says AI Tech Can 'Save The Day'
- Cannes Lions Selects Journalist As This Year's LionHeart Honoree
- Assembly Taps Initiative's Cortizo-Burgess For Global Strategy Role
- Restaurants Honor Mom With Promos Just For Her
- LinkedIn Says 75% Of People Use AI At Work
- Kubbco Wins Christina Aguilera Fragrances' Social-Media Account
- Horizon: Audio Is The Next New Thing In Performance Media
- MediaPost Agency Daily - Thursday, May 9, 2024
- 'WoMen': Does This French Techno-Shocker Advance Sports Gender Equity?
- Billups Acquires Leading New Zealand OOH Agency Billie Media
- Hearts & Science Wins Lovesac Media AOR
- Sweety Adopts New Brand Identity To Honor Asian Heritage
- Reddit Attracts 'Emerging Adults,' As Search Ads Considered For Platform
- Fox Sees Q1 Low Single-Digit Ad Decline: Analyst
- Vault49 Selects Akehurst As Managing Director, London
- Study: U.S. COVID Vax Campaign Saved Thousands Of Lives, Billions Of Dollars
- Children's Hospital Foundation Taps Moore As AOR
- Dotdash Meredith Forms Strategic Partnership With OpenAI
