That's the conclusion of BrandZ consumer research, as a bevy of would-be streaming competitors enter the fray.

Sadoun praised employees for reeling in lots of new business this year, and said he's expecting "everyone to deliver" on the organic growth front in an internal memo.

Design veteran Daniel Arenas has been tapped to lead the new operation, which follows a year of significant growth at brand consultancy Triptk and the addition of new clients, including T-Mobile and The Cronos Group.

Word is that WPP is finalizing plans to merge several of its digital agencies into Wunderman Thompson, including Mirum, iStrategyLabs and Possible.

It's the start of a new era at T3, whose founder Gay Gaddis is stepping down as CEO as the shop changes hands. Her son Ben, who has been president since 2016 will succeed her.

The initiative, launching in December and called the RG/A Data Venture Studio, will offer companies the opportunity to conduct pilot tests with startups in areas such as data security, privacy and traceability.

Influencer-marketing company Whalar has issued a report looking at trends in the sector as we head into 2020. The top trend: the use of influencer platforms to promote causes and drive change.

Revenue was up more than 50% to GBP56.6 million ($73 million) and organic growth increased by 48% in the third quarter.

The answer is yes, according to Forrester, which predicts the medium "could easily top $1 billion," by the end of 2020.