by Richard Whitman on Nov 9, 10:32 AM
With the arrangement Stagwell intends to develop tools to enhance market research and survey platforms and to create a proprietary model to help clients optimize first party data and create new digital experiences for brands.
by Richard Whitman on Nov 8, 3:12 PM
That's according to marketing talent platform WorkReduce which surveyed 1,000 industry employees in October.
by Richard Whitman on Nov 7, 4:16 PM
The company spent nearly $250 million on measured media in 2022 according to agency research firm COMvergence.
by Richard Whitman on Nov 6, 2:42 PM
When these new identity-enabled media and creative solutions go live next year they will be available to clients across Dentsu Creative, Carat, iProspect, dentsu X, Merkle and production operation Tag.
by Richard Whitman on Nov 3, 3:29 PM
Over the past year the industry has added 8,500 jobs, an increase of almost 2%, per the U.S. Bureau of Labor Statistics.
by Richard Whitman on Nov 2, 3:37 PM
Cincinnati-based Empower joins Cage Point as another media agency serving the client's growing media needs.
by Richard Whitman on Nov 1, 5:01 PM
The Publicis data company also found in a recent survey that 57% of consumers expect to spend about the same amount this year as last year.
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