by Richard Whitman on Jan 16, 1:54 PM
LP co-founder Rick Wilson woke up at 3:00 AM one day last week to a SWAT team pounding on his door. They could have shot him dead. He says MAGA was responsible.
by Richard Whitman on Jan 15, 5:58 PM
Long-time agency strategist and current CEO of Stagwell's Harris Poll John Gerzema offers a take on some useful innovations on display at CES last week that will be launching this year.
by Richard Whitman on Jan 12, 1:11 PM
The direct-to-consumer brand is nobly trying to spare you the horror of doing laundry on a regular basis, like most normal people. Nope, just once a year!
by Richard Whitman on Jan 11, 12:37 PM
Ad testing firm System1 asserts the answer is yes, based on its research on the last four years of Super Bowl commercials.
by Richard Whitman on Jan 10, 6:53 PM
That's the word, according to unnamed sources in multiple reports. The holding company owns a 40% stake in the media measurement and marketing research company.
by Richard Whitman on Jan 9, 11:15 AM
The agency got a shoutout from PETA for committing not to use pugs and other breathing-impaired dog breeds in its commercials moving forward.
by Richard Whitman on Jan 8, 10:54 AM
The firm said the loan would be used for general corporate purposes including certain acquisitions. It revealed the loan around the time it closed on its biggest acquisition to date: Flywheel Digital.
by Richard Whitman on Jan 5, 12:05 PM
Led by Coltrane Curtis and Lisa Chu, the agency, specializes in cultural relevance, experiential, multi-cultural marketing, and influencer integration and will become part the company's Constellation Network, headed by Justin Lewis.
by Richard Whitman on Jan 4, 4:34 PM
Immersal is bringing its turnkey WebAR solution to the partnership enabling greater fan accessibility (no apps necessary) to participate in the AR entertainment provided at the stadiums.
by Richard Whitman on Jan 3, 8:45 PM
HH's and DNY's capabilities-good as they are--are duplicated at other shops within the company. All of the holding companies engage in "portfolio pruning" from time to time to keep assets aligned with current growth strategies.