by Richard Whitman on Apr 7, 9:35 PM
The report, from Stagwell's Assembly cites research finding that that 71% of Gen Z and Millennials sometimes turn to social media to self-diagnose instead of seeking professional healthcare.
by Richard Whitman on Apr 4, 8:18 PM
In March the Lincoln Project concluded that "A vote for No Labels is a vote for Donald Trump. Nancy Jacobson and Mark Penn's plan is clear: help Donald Trump win a second term."
by Richard Whitman on Apr 3, 9:53 PM
The billboard innovation, from ecommerce platform Mercado Livre and Gut Sao Paulo, might add nearly a minute more action per match, enhancing what they call the "fan experience." And a reminder of the commerce company's focus on speed.
by Richard Whitman on Apr 2, 6:07 PM
Brandtech CEO David Jones thinks so and his firm, which specializes in helping brands do in-house advertising, just raised $115 million to create additional products and services grounded in generative artificial intelligence.
by Richard Whitman on Apr 2, 1:00 AM
That's according to the latest procurement study by the World Federation Of Advertisers. The organization partnered with Flock Associates on the project.
by Richard Whitman on Mar 29, 12:40 PM
That's according to a new survey released by Stagwell's Harris Poll for the Center For American Political Studies at Harvard.
by Richard Whitman on Mar 27, 2:23 PM
"We have received no credible offer for the board to consider," S4 Capital chief Martin Sorrell said on an earnings call today, which followed the firm's release of its full-year 2023 results.
by Richard Whitman on Mar 27, 8:15 AM
It will be led by an AI Steer Team to help establish strategic priorities, issues and AI use cases.
by Richard Whitman on Mar 25, 5:00 PM
The campaign combined out-of-home and radio. Radio scripts were placed on OOH ads. Those ads encouraged people to call a 1-800-Number to record the script with the chance that their version would be selected as part of the radio portion of the campaign promoting the brand.
by Richard Whitman on Mar 23, 11:29 AM
The pay cut reflects the tough year that WPP had in 2023, when both reported and organic revenue growth were less than 1%. The technology and digital services category proved to be a drag on growth throughout the year and was down 6.9% for all of 2023. The company's retail category was also down significantly.