Here are the most effective email personalization tactics from a DMA Webinar featuring Roger Barnette, CEO of MessageGears. Read the whole story

Well, if you read PJ Bednarksi's "VidBlog" Wednesday, you already know this publication is in transition. In fact, this is the last edition of … Read the whole story

Dubbed Highlights, the Snapchat Stories clone encourages users to create a "highlight reel" of their day with photos and videos -- with the intention … Read the whole story

Something interesting is happening. The Instagraming, Snapchatting hipster crowd are readjusting their glasses and peering at something on their screens. It's a communication form … Read the whole story

Customers of Michaels Stores will get a more personalized experience, thanks to a working arrangement with Acxiom. Read the whole story

Google said Thursday there were no payouts for the top reward. Google did pay 115 individuals with an average of $2,150 per reward and … Read the whole story

One factor driving the success of programmatic is the ability to select the audience you think will be most interested in your ad, and … Read the whole story

A law firm and a fashion retailer have brought trademark infringement suits against Google over results in the search ads. Read the whole story

Being a fast-follower may not work when it comes to artificial intelligence. That's a potentially huge problem for the vast majority of companies - … Read the whole story

Brick-and-mortar stores are increasingly being closed every day. Store traffic and sales are down, impacting many brands and retailers. Ninety percent of all retail … Read the whole story

Lack of opportunity is the main reason for not having tried virtual reality (VR) or augmented reality (AR), according to a new study. Yet … Read the whole story

Bill O'Reilly would be on television this evening if Mercedes-Benz and other advertisers had not pulled their ads from running during his show. These … Read the whole story