by Amy Corr on Oct 22, 5:06 PM
TBWA\Hunt\Lascaris in Johannesburg launched a serious campaign for Medecins Sans Frontieres/ Doctors Without Borders, called #ToughDecisions. The objective is to encourage more South Africans to be more aware of medical humanitarian work and how they can help save lives by supporting MSF with donations.
by Amy Corr on Oct 22, 3:08 PM
I haven't had a
Slim Jim in ages, but the name brings back fond childhood memories -- and the remembrance that the product makes a decent convenience-store impulse buy. The brand has redesigned its web site,
SlimJim.com, with quick snippets of content, targeting 18-29-year-old men. Created by
Trisect, the site delivers fast humor, along with information on the popular meat snack. I like the small bits of content, not to mention the number of meaty options Slim Jim has to offer. Back in the day, your options were a …
by Amy Corr on Oct 22, 3:08 PM
Do you remember the '80s music video for Bonnie Tyler's "Total Eclipse of the Heart?" It was "Eyes Wide Shut" before that movie even existed. Kmart is paying homage to that memorable video while promoting its Pay In Store program, through which consumers can reserve items online and then pay for them at their local Kmart any way they want. Much like Tyler's video, we have a lone woman running throughout a large mansion, past people in masks. She runs past items she longs to purchase, like blenders and vacuums, and finds …
by Amy Corr on Oct 22, 3:08 PM
McCann Paris and Nestle Cereals brand, FITNESS, equipped a woman with a "Bra Cam" to help fight breast cancer and illustrate the importance of regular self-examinations. As the woman walked through town, rode an elevator and went shopping, her chest was constantly checked out by men, women, children -- and even a small dog. Once the tally came close to 40 views, copy appeared onscreen: "Your breasts are checked out every day. So, when was the last time you checked your own?" The last shot is the woman wearing the …
by Amy Corr on Oct 22, 3:08 PM
Random App of the week: Those of us on a beauty budget are going to love "Steal This Look," an app from Wet n Wild Beauty. The free app allows users to steal an expensive look from a friend or beauty magazine by finding the less expensive equivalent color in wet n wild's line. Users can take of the picture of the look they'd like to copy, or select a picture from their camera roll. Then they choose the lip and eye …
by Amy Corr on Oct 21, 5:05 PM
When Taylor Swift sips Diet Coke, kittens multiply. Kmart shows its love for 80's music. Let's launch!
by Amy Corr on Oct 20, 4:57 PM
David&Goliath has partnered with Scientific Games to create a national lottery campaign to launch the Monopoly Millionaires' Club Game. This is the first time all lottery jurisdictions chose to run one national campaign rather than local marketing efforts for a specific game. The campaign will run in 23 states in 2014 and increase to 32 states by 2015.
by Amy Corr on Oct 17, 4:54 PM
If only every flight was this much fun. The New York-New York Hotel & Casino in Las Vegas teamed up with Southwest Airlines to give passengers a flight to remember. Here's the skinny. The Wright Amendment, a federal law governing traffic at Dallas Love Field airport, expired this week, which now allows Southwest Airlines to offer direct flight segments from Dallas to Vegas, Orlando, and other cities where they couldn't before. "Spread The Luck" took place during Southwest's first nonstop flight from Dallas Love Field to Las Vegas. On Oct. 13, passengers …
by Amy Corr on Oct 16, 4:37 PM
How do you stop water cooler gossip before it starts? This is the challenge facing one man in an ad for visiting Las Vegas. Can't he go away for an epic weekend without being hounded by his co-workers first thing Monday morning?
by Amy Corr on Oct 16, 12:01 PM
ARCO gas has launched a trio of TV ads encouraging drivers to treat their cars well by selecting a top-tier gas for cheap.
