Follow-up to Paris Hilton ad features a young man and a cow. Yoda speaks to straphangers. Beer ads. Let's launch!

CNN touts free video player. Spoofing milk ads. D'OH! The Simpsons sing their praises. Let's launch!

Even Batman drinks milk. Bridezillas take Manhattan. Court TV takes the shirt off your back. Let's launch!

New York's bid as an Olympic host goes down the drain, but the ads keep running. Ronald McDonald gets active. Time Out New York turns 10. Let's launch!

In celebration of the upcoming MTV Movie Awards, Night Agency created a viral campaign showing never before seen movie auditions and award categories that didn't make the cut. Find out about this and many other viral campaigns in this week's issue. Let's launch!