Borrell projects local digital ad spending to grow by 3.9% in 2025 and maintain an annual growth rate of around 4% through 2028.

Polling reveals a sharp and growing ideological divide between Gen Z men and women, making them the most polarized generation in terms of gender-based attitudes.

Fifty-nine percent of CMOs say their budgets remain insufficient to fully execute their strategies.

Amazon and Walmart remain the juggernauts of retail media, forecast to command a combined 84.2% of total U.S. retail media ad spend by 2025.

Many AI companies still fail to implement proper safeguards to prevent their systems from reproducing or competing with professional media content.

AI's real value, the report finds, lies in its ability to automate routine tasks, freeing up teams for higher-value, strategic work.

Advertising remains the primary source of revenue, with smaller contributions coming from subscriptions.

About three quarters of journalists say press releases remain the most useful asset PR teams can provide.

Nearly half of consumers report an email as spam if they never gave explicit permission to receive it.

Digital video's trajectory signals a "renewed confidence" in the channel's long-term viability, infrastructure and appeal.