by Robert Williams on May 13, 1:40 PM
Streaming brands on average delivered one mobile gaming-first ad for every 2.9 YouTube-first ads.
by Steve Sternberg on May 10, 10:14 AM
As they do every year, the major media companies poised to unveil their multi-platform strategies for the upcoming broadcast year, including their respective fall TV …
by Robert Williams on May 10, 10:01 AM
Powerful creative tools such as generative artificial intelligence have led to concerns that video and audio content can be easily manipulated to spread misinformation and …
by Robert Williams on May 9, 5:07 PM
The growth rate of 5% in 2023 was the lowest in data going back seven years.
by Robert Williams on May 8, 6:13 PM
Consumer attention shifts from retail to travel bookings during certain periods such as mid-summer.
by Robert Williams on May 7, 3:17 PM
Three quarters of consumers said they feel bombarded by advertising.
by Robert Williams on May 6, 1:30 PM
Most audio listening happens outside the home during daylight hours.
by Robert Williams on May 3, 11:00 AM
Gymnastics is the Olympic sport that Americans are most planning to watch, followed by swimming and track and field.
by Robert Williams on May 2, 3:28 PM
Almost two-thirds of consumers said media content has inspired them to travel.
by Robert Williams on May 1, 3:00 PM
Paid search campaigns are undergoing a significant transition as more marketers adopt Google's Performance Max for goal-based campaigns.