From awareness to conversion, broadcast TV plays the most influential role in shaping buying behavior among wealthier households.

More Americans now say they get their news from social and video networks than from television or digital news outlets.

Interactive video ads deliver a 58% stronger unaided brand recall than standard video spots.

The effectiveness of an ad depends heavily on how relevant and well-produced it is.

Almost two-thirds of survey respondents said they use their TVs to watch platforms like YouTube and Twitch.

Only half of Gen Z respondents believe tariffs will harm the economy, compared with nearly two-thirds of Gen X.

Gen Z's price sensitivity is amplified by digital fluency, enabling this cohort to quickly compare prices and hunt for discounts across platforms.

The e-commerce giant's model is only scalable up to a point, necessitating a pivot to more tailored strategies.

Democrats on X are far more likely than Republicans to say their experience has been mostly negative.

Work from home is over -- business usage of internet is ramping up.