More than two-thirds of consumers say humor, emotion or entertainment make ads memorable.

More than a third of U.S. adults say they have boycotted a brand for social reasons.

Broadcast television still delivers unmatched reach trust and influence across every screen that matters, according to the trade group.

Your audience knows you are targeting them and they are not running for the hills.

AI is becoming part of the infrastructure for brand discovery and comparison, along with content creation.

AI literacy is becoming cultural literacy, making brand presence inside AI ecosystems matter as much as a presence in social feeds.

Seventy four percent of the average grocery cart is made up of habitual purchases, while only 26% is up for grabs. That sliver is a …

Netflix's global reach is closing in on 1 billion people, with 315 million paid subscribers as of Q4 2025.

CMOs now expect media to drive growth, relevance and transformation all at once.

Consumers feel informed and optimistic, but they are also alert, cautious and paying close attention to how AI shows up in content and advertising.