by Joe Mandese on Aug 14, 9:50 AM
Only two-thirds (66%) of digital marketers "spend time and money" on online advertising, according to results of a 2018 survey of 501 "digital marketers" published …
by Joe Mandese on Aug 14, 8:44 AM
U.S. TV households tuned to an average of 14.7 of 197.9 channels that were available to them, or just 7.4%, In 2017 -- the last …
by Joe Mandese on Aug 10, 12:10 PM
The Association of National Advertisers' just-released identity-based marketing report reveals a high trajectory for U.S. marketer spending on the practice. It also shows how most …
by Joe Mandese on Aug 9, 5:59 PM
The media industry loves to use the term "cord-cutting," but a new analysis from Wall Street firm UBS might suggest a better term, "dish-cutting," as …
by Joe Mandese on Aug 8, 2:22 PM
Digitas has released a new report reinforcing the potential threat that virtual voice assistants represent to brands. The study found that 85% purchased the first …
by Joe Mandese on Aug 8, 10:40 AM
With upfront prime-time TV ad sales negotiations essentially wrapped up for 2018-19, Media Dynamics has updated its historical record to include estimates for the volume …
by Joe Mandese on Aug 7, 4:44 PM
Eighty-seven percent of ad execs say they "hold back" spending on media companies and platforms due to "poor measurement," while 67% said they hold back …
by Joe Mandese on Aug 6, 6:31 PM
Nearly two-thirds of consumers perceive American corporations as becoming more political, but by and large prefer they remain neutral. That's the top finding of a …
by Joe Mandese on Aug 2, 2:35 PM
When I began covering the agency business for Adweek in the early 1980s, one of the first things I did was enroll in an agencies …
by Joe Mandese on Aug 2, 12:49 PM
Americans currently spend more than 48 billion hours each month accessing content via both conventional linear TV and other digital devices used to access video …