A real-time streaming architecture is being developed as the next step for multi-agent systems, allowing autonomous AI agents to act as personal shoppers on behalf of consumers and carry out business tasks and transactions.

The BlockRank ranking model, designed to improve content retrieval, hints at how Google's AI-based ranking may change.

The recent integration of OpenX Technologies with Attain, which provides live purchase data, helped McDonald's attain "substantial" campaign performance based on industry benchmarks.

Advertisers gain a new avenue to cost savings for audio in video through AI-generated music, but OpenAI's reported work with The Juilliard School of Music has a catch.

Forty-six percent of consumers said they have purchased a product discovered on YouTube, and most did so within two weeks, according to a report.

The best ads are answers to questions consumers have about products and services. That's how Vidhya Srinivasan, VP and general manager of ads and commerce, described Google Ads in a blog post celebrating the 25th anniversary today of its Ads platform, despite ongoing struggles around monopoly lawsuits.

Yelp has unveiled its fall product releases, including AI-powered call and answer services and scheduling and the "Yelp Assistant" chatbot that now has a memory.

Dentsu's divisions are on a roll. The agency conglomerate is working with industry tech companies to guarantee and improve performance of ad campaigns.

When people feel genuinely recognized on the screen - and thus in the message - they have more positive thoughts about the ads viewed, according to a recent study. But there is one glaring omission.

The collapse of the customer buying journey into a couple of taps in a few seconds or minutes may be one of the most profound ways to describe the future of online advertising through agentic commerce with AI the only form of influencer.