Amid the fallout from Google's monopoly search trial, Apple is considering integrating AI search into its browser - and offering other AI-type search engines.

Programmatic ad platform StackAdapt has integrated email and a first-party data hub into its core platform, bridging marketing and ad technologies into one platform.

Analysis from Aimclear reveals "a new cohort of crawlers associated with large language model (LLM) based applications - representing "services such as Google's own AI features, Anthropic's Claude, Microsoft's Copilot integrated with Bing, and Perplexity AI, among others," Aimclear founder Marty Weintraub wrote.

Google said at the ad tech antitrust remedies hearing Friday that it will cooperate with rivals, but some industry execs feel that's not enough to curtail any future monopoly strategies.

Mastercard is working with Microsoft and other AI companies to give agentic AI agents the ability to shop online and make payments on behalf of consumers,. But who owns the data in those chats related to the transactions, and will it be used to target advertisements?

Since the search industry added generative AI, it's an old problem with a new twist.This predictive model that improves navigation for better search ad visibility and engagement based on a landing page makes Unbounce CEO Steve Oriola very happy.

The launch of its stand-alone AI app, which includes a Discover feed and a place to share and explore how others use AI, positions Meta Platforms alongside many others that have made the move.

Software development is a major part of advertising platforms, ensuring that ads serve up in the correct place at the perfect time, so it's important for marketers to understand how a variety of AI methods will impact the future.

Google began testing AI Overviews in YouTube as the company turned 20 and the video site's ad revenue climbed 10% to $8.9 billion in Q1 2025.

Perplexity CEO Aravind Srinivas said divesting the Chrome browser from Google would hurt users while leaving the real issue of Android untouched.