PubMatic faces serious challenges as supply-side platforms continue to evolve. As the lines blur between SSPs and DSPs, will each of these stand-alone businesses survive?

Mo Gawdat, futurologist and former chief business officer for Google X and author of "Scary Smart," believes the world will fall into a short-term dystopia in 2027.

The combination of AI in shopping apps lets brands key into behavioral changes and focus on higher-value consumers based on economic challenges or tighter privacy regulations.

Several Performance Max updates aim to boost performance and streamline ad management. Here's what Google told us.

Metehan Yesilyurt, growth marketing manager at AppSamurai, analyzed browser-level interactions with Perplexity's infrastructure and believes he has discovered how content is evaluated and ranked.

As OpenAI released reasoning LLMs on Tuesday, some publishers have once again begun locking down content. WalletHub CEO believes Google went from organizing the world's information to stealing it, taking a sledgehammer to the contract the open web relied on.

Conversational search will change Amazon Alexa+ into more of an AI-based search engine. Amazon CEO Andy Jassy's description of an AI-generated ad for Alexa+ in multistep voice-based conversations will facilitate product discovery and purchase decisions.

We can attribute Microsoft's gain and Google's loss to AI, according to Microsoft Head of Search Jordi Ribas, who posted new numbers on X this week from Comscore and StatCounter to show the divide.

Amazon, Shopify and other marketplaces have been spotted by tech experts embedding code to keep out AI agents from Anthropic, Google, Perplexity and OpenAI.

The concept of "superintelligence" takes privacy to complex levels, with broader implications of advanced AI and the future of data. The AI race has become a hot mess, with execs at top companies spending billions on engineering talent to conquer the market.