by Laurie Sullivan on May 16, 7:00 AM
As U.S. workers settle back into a hybrid work model, two commuter studies examine the impact of digital-out-of-home screens on consumer perception.
by Laurie Sullivan on May 13, 11:29 AM
Voice interactions in search technology could become the backbone of a new product from Google. The teased technology during the "one more thing" moment at the end of its main Google I/O 2022 keynote.
by Laurie Sullivan on May 12, 3:53 PM
Google plans to incorporate a new signal into image ranking with a schema to make its image search results more inclusive and diverse, representing a wide range of skin tones -- which is important to computer vision technology.
by Laurie Sullivan on May 11, 11:17 AM
DuckDuckGo has developed a feature its Chrome extension to block Google's tracking and ad targeting methods and interactions on websites called Topics and FLEDGE (First Locally-Executed Decision over Groups Experiment). .
by Laurie Sullivan on May 10, 12:32 PM
Smarter search optimization and tactics can sell items in stock, according to Lucidworks' data. Mismatched recommendations aren't the only reason shoppers leave the site without making a purchase. Some 15% of shoppers said they usually end up on a "no results" page when an item they look for is out of stock, rather than the site making a recommendation.
by Laurie Sullivan on May 9, 2:34 PM
Searchmetrics' analysis suggests Google may have stopped trying to increase competition on Google Shopping in the UK since the country left the European Union under Brexit.
by Laurie Sullivan on May 6, 10:47 AM
Apple, Google and Microsoft are collectively working on a way to move beyond passwords for everything from emails to access to phones and computers.
by Laurie Sullivan on May 5, 4:11 PM
Marketers are buying into automation, according to a study published by PPCsurvey.com. The State of PPC Global Report 2022 highlights findings from more than 500 paid per click (PPC) specialists from agencies and brands worldwide. It highlights ad adoption and spend, priorities and technology, agencies, in-house teams, and more.
by Laurie Sullivan on May 4, 2:04 PM
Bryan Cano, director of media strategy at StitcherAds, said that by analyzing historical performance, the company expects consumer spending to dip shortly after Mother's Day, but pick back up leading into Memorial Day.
by Laurie Sullivan on May 3, 3:22 PM
Brands should consider using ads that appear in video content, rather than during a break in content, when advertising on CTV, a study by MAGNA Media Trials and GumGum finds. The companies believe this method captures the attention of consumers with fewer commercials