by Laurie Sullivan on Aug 17, 1:31 PM
Rakuten Advertising's recent travel research shows 44% of travelers plan to spend more on vacations this year, rather than downgrade the trip. Three-quarters plan to stay in the U.S. when traveling during the next six months, with the remainder traveling internationally.
by Laurie Sullivan on Aug 16, 1:33 PM
Adam Palmer, director of creative production ops and storyteller at GoDaddy, spearheaded the latest the launch of a seven-part branded video series, Icons.
by Laurie Sullivan on Aug 15, 3:09 PM
Expansion into other media remains a top priority for ChannelAdvisor in the U.S. and beyond. The company has formed a partnership with Criteo, despite the France-based company's struggles with European regulators.
by Laurie Sullivan on Aug 12, 12:33 PM
A four-to-one vote by the FEC approved an advisory opinion on Google's proposed pilot program for the 2022 elections that would keep campaign emails out of users' spam folders.
by Laurie Sullivan on Aug 11, 1:55 PM
Google has detailed the media-buying and messaging details of its Get The Message campaign, which addresses the bubbles problem in texts, low-quality photos and videos, broken group chats, and other issues.
by Laurie Sullivan on Aug 10, 12:26 PM
An AMA-NY study released Wednesday finds the average corporate buyer is a millennial male with changing values, and women have surpassed men among younger B2B purchasers. In fact, women make up 53% of the under-30s group and most of the under-25. Most work in traditional female sectors like retail and fast-moving consumer goods.
by Laurie Sullivan on Aug 9, 4:44 PM
Color is an important aspect of brand identity, and a VidMob study shows it is key to understanding relevant features of a video and how viewers interpret a company's ads.
by Laurie Sullivan on Aug 8, 9:01 AM
EU data protection regulators hit French ad-tech company Criteo with a $65 million (EUR60 million) sanction based on the GDPR, a set of consumer privacy rulings in Europe.
by Laurie Sullivan on Aug 5, 10:46 AM
Google this week added important updates to search enabling marketers to assist consumers in finding information across the web indexed from company and brand sites.
by Laurie Sullivan on Aug 4, 11:14 AM
Consumers are shifting preferences to short-form video, so Facebook chose to do the same. It will shutter Live Shopping on October 1. The company wants creators to shift focus to Reels on Facebook and Instagram, Meta's short-form video product.