by Laurie Sullivan on Apr 14, 12:42 PM
Awareness of Web3 is highest among males between the ages of 15 and 19 at 48.6%, compared with 29.7% overall.
by Laurie Sullivan on Apr 13, 3:01 PM
"Traditional search," including paid and SEO, will grow to $256.5 billion -- or nearly three-quarters of that total -- while retail media will account for more than a quarter of the total (26.5%), according to a forecast from WARC.
by Laurie Sullivan on Apr 12, 10:09 AM
PLA Extensions, the first integrated retail media solution from Microsoft, allows brands to serve product ads onsite and offsite with one budget while automatically optimizing for performance and reach.
by Laurie Sullivan on Apr 11, 9:51 AM
Marketers considering advertising in China may want to know about censorship. The rules would affect any company advertising on publishers' and ecommerce sites, marketplaces and search engines like Baidu.
by Laurie Sullivan on Apr 10, 1:48 PM
Consumers looking for better prices online got a surprise in March -- which could be a positive sign for online marketers-- as online prices fell 1.7% vs. the prior year. Online prices remained flat vs. February 2023.
by Laurie Sullivan on Apr 7, 10:52 AM
Google plans to discontinue four rules-based attribution models in Google Ads and Google Analytics, relying more on other models supported by AI.
by Laurie Sullivan on Apr 6, 8:00 AM
Merkle's report draws comparisons from pre- and post-pandemic data and shows the generational divide from Gen Z to Baby Boomers, highlighting what loyalty and reward strategies resonate most with each group.
by Joe Mandese on Apr 5, 12:00 AM
While Noise Digital will continue as a freestanding brand, the performance media shop has been integrated into Havas Media Group.
by Joe Mandese on Apr 4, 12:55 PM
NBCU and WPP's BAV Group think so -- and they have just released the latest findings from two decades of brand metric-tracking research to prove it.
by Laurie Sullivan on Apr 3, 12:18 PM
SAP has endorsed Coveo's AI search and recommendations platform for Commerce Cloud, giving it credibility across its platform and joint promotional status to SAP Commerce Cloud customers.
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