by Laurie Sullivan on May 16, 9:41 AM
The cost of generating leads through search ads rose, while conversion rates fell across nearly all industries year-over-year.
by Laurie Sullivan on May 15, 4:59 PM
Yelp on Monday announced a series of integrations and features for Yelp Guest Manager to give restaurants access to the largest diner network and give front staff more control to run a smoother shift and turn tables faster to serve more guests.
by Laurie Sullivan on May 12, 11:16 AM
More than half of executives in a recent survey by IDC agreed user tracking will soon become obsolete. Yet more than 40% are not familiar with targeting technologies other than advertising identifiers.
by Laurie Sullivan on May 11, 1:42 PM
The Google Fold announcement with video spots is the next chapter in Pixel's NBA campaign, showing how a Pixel turns a get-together into a watch party.
by Laurie Sullivan on May 10, 11:24 AM
Coveo's Ecommerce Relevance Report provides a snapshot of how the economy and affordability of products is changing consumer behavior and reveals the current mindset around data privacy and shopper anonymity.
by Laurie Sullivan on May 9, 2:20 PM
Using AI in the app, the platform scans the person's teeth and creates a 3D scan similar to what might happen in a physical SmileDirectClub location.
by Laurie Sullivan on May 8, 4:04 PM
Google's I/O developer conference Wednesday is expected to reveal many announcements related to artificial intelligence (AI), including Magi, a search-chat integration.
by Laurie Sullivan on May 5, 10:52 AM
As the search and demand for mental health services continues to rise, Mozilla research reveals that mental health apps are failing to protect user privacy and security.
by Laurie Sullivan on May 4, 12:40 PM
The first-of-its-kind partnership gives The Trade Desk's DSP the first access to the global AccuWeather Data Suite in North America, Europe, the Middle East, Asia Pacific, Latin America and more.
by Laurie Sullivan on May 3, 3:13 PM
Aisera, a provider of generative AI, has partnered with Microsoft to deliver an AI "copilot" for enterprise service experiences. The company has already integrated the latest ChatGPT and generative AI capabilities from the Microsoft Azure OpenAI Service into AI Service Experience (AISX) platform.