• What Positive And Negative Swings In Search Terms Say About People
    Wall Street analysts have analyzed keyword search insights to identify trends for years. Colin Sebastian, senior research analyst at RW Baird, tracks search terms in relation to ups and downs impacted by the firm's stock coverage and categories. The swings reveal demand.
  • Google My Business Support Shifts To Brand Ambassadors
    Some search marketers and web developers are glad to reach a live contact person, while others are wondering whether these new "Ambassadors" will have the knowledge to really help.
  • BrightEdge Co-Founder Becomes Executive Chairman And Appoints New CEO
    Jim Yu has become executive chairman, appointing the company's COO Krish Kumar to CEO. Yu plans to take on a more active role in accelerating innovation in generative artificial intelligence (GAI) across the company.
  • YouTube Tests Anti-Ad-Blocker With Countdown Timer
    YouTube has begun testing an anti-ad-blocker popup featuring a timer that warns when the next ad will play. The move suggests YouTube is testing the timer with a limited number of accounts.
  • Chatbots: Traffic For Newcomers Up 11.2% While Others Stall, As Companies Ban Use
    Workers are turning to ChatGPT to help with basic tasks despite fears that have led firms including Apple, Microsoft, Google, Samsung and Verizon to ban its use on work computers and devices, a Reuters/Ipsos poll found.
  • AI Study: SMBs Looking For Education And Resources
    Some 26% of the 486 SMBs participating in a survey from Constant Contact say they already invest in some sort of AI or automation technology, and another 44% report that they want to start using AI. A report released Thursday outlines how AI and automation can help businesses market and advertise more effectively to give them back time.
  • Brands Grapple With Media-Mix Strategies As 2023 Ticks On
    Scott Simonelli, CEO of audio research and analytics platform Veritonic, believes that as more people listen to audio and podcasts, ad dollars will shift in unexpected ways.
  • Google Project IDX Launches
    The project is an AI-enabled browser-based environment to help developers build full-stack web and multiplatform apps in the cloud.
  • Google TW-BERT Demonstrates Improvements On Search
    A Google research paper on TW-BERT describes how a new framework improves search rankings without requiring major changes because it integrates with existing query expansion models and improves performance.
  • Brave Severs Ties With Bing, Offers Own Video And Image Results
    After several months in development, Brave Software, maker of the privacy-focused Brave web browser, now will index and serve its own images and videos in an effort to end its dependency on other search engines, such as Google and Bing.
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