OpenAI will compete for performance ad budgets as it readies a conversion tracking pixel for ChatGPT ads. The company began testing ads in February.

Lyft released data from a study analyzing experiences and real-life moments of today's generation, which represents 24% of riders and 28% of rides and often head to restaurants, nights out and events.

Meta's ad-measurement updates - an AI-assisted Meta Pixel upgrade and a one-click setup path for Conversions API - are intended to reduce technical complexities that separate advertisers with resources from those without.

About 65% of Americans have used AI search in the past six months, but only 15% trust it "a lot," a recent study finds. People have a difficult time trusting in the context of the content.

Advertisers may think agentic creates another audience they need to reach online, but Flywheel Chief Creative Officer Phil Camarota believes there is still only one - humans. Here's why.

A campaign by the FAA and Transportation Department targets video gamers for the job of air traffic controller, and notes this type of expertise is crucial for keeping skies safe, with an average of about 45,000 U.S. flights per day.

Advertising is now attempting to make the switch from traditional to generative AI - regardless of how much it will cost Amazon, brands and consumers.

Anonym partnered with its fourth major publisher in less than one year as Mozilla's privacy-first ad measurement company finds a niche to become a major player in the metrics space.

Google will update AdSense in a two-phased approach that will begin mid-month. The second phase will be updated in June.

Serenity in the shadows of Wyoming's Tetons can seem like the perfect place - unless you are an SEO expert or publisher at a media company trying to adapt to changes made by Google's algorithms as it ventures into AI.