SearchBlog
A group of Google employees has proposed a set of emoji to the Unicode Consortium -- the body that approves new emoji -- representing professional women in the modern workforce. … Read the whole story
Oren Netzer, who founded DoubleVerify in 2008, believes he can bring programmatic targeting capabilities to paid-search advertising -- allowing marketers to measure, analyze and … Read the whole story
- COMMENTARY
If affiliate marketing is part of your paid-search strategy, there is a 29% chance that one of your affiliates is stealing your most valuable … Read the whole story
Females tend to rely more on word of mouth and social media for online digital video discovery, while males are more likely to turn … Read the whole story
- COMMENTARY
Attribution continues to pull at marketers like a child begging for attention, but too many shrug off the request because it gets complicated trying … Read the whole story
Social media is supplanting search as the go-to source for discovering content, according results of a survey of active online users conducted by Publicis' … Read the whole story
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My "Never Gonna Give You Up" is the Golden Triangle eye-tracking study we released in 2005. It's my one-hit wonder (to be fair to … Read the whole story
Google will no longer allow ads for high-interest, short-term loans to appear in paid-search results, the company said today. With the move, ads for … Read the whole story
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We're in a new era of health consumerism. Patients are making informed decisions about their own health and demanding better access and communication from … Read the whole story
Americans assigned a value of nearly $1,200 per year to the free, ad-supported services and content they access via digital media and more than … Read the whole story
- COMMENTARY
It's obvious that Euro 2016 will be a big time for second screening, but does that actually mean anything for advertisers? Read the whole story
On the cusp of the 2016-17 upfront media-buying marketplace, influential Wall Street analyst Brian Wieser has updated his advertising forecast based on "frothy" first-quarter … Read the whole story
