Navigation apps can become frustrating or hazardous when the app sends the driver into a loop or down a wrong path. Read the whole story
Measure, calibrate, and optimize are part of a new strategy outlined by Integral Ad Science in a white paper released Tuesday. Read the whole story
Eyeota, a Dun & Bradstreet company, on Tuesday will release the results of a new campaign test as a part of its dual certification … Read the whole story
Advertisers looking to reach viewers on its streaming platform will showcase "really local" news and information. The service, Neighborhood TV, is free to viewers, … Read the whole story
Just 3% of digital media budgets are allocated to ads featuring people over 60. Read the whole story
Money for CTV is coming from existing, traditional TV ad business. This means industry cannibalization in the future with prospects from an existing pool … Read the whole story
Although the fashion-hotel connection is longstanding, hospitality companies continue to seek new ways to leverage it. Read the whole story