Amazon wants to make it easier for marketers to estimate the cost of acquiring new customers with its "new-to-brand" metrics for the search-triggered Sponsored Brands ad campaigns, as well as … Read the whole story
Google will bring in "Google Ads experts" to manage campaigns. Google has increased its focus on automation, which takes responsibility from advertisers and agencies. Read the whole story
Analysts and economists are using Google Search and Google Trends data to determine economic status since the shutdown and since the Commerce Dept.'s Dec. … Read the whole story
There's been a feeling for a while that a tech giant needed to be fined before best practices trickles down. Read the whole story
CHEQ and RiskIQ plan to announce a partnership that provides advertisers and publishers with access to a bundled service to protect brands, publishers and … Read the whole story
"Google failed to obtain consent from anyone when it introduced its facial recognition technology," two Illinois residents allege in a complaint filed Thursday.- Read the whole story
YouTube says the shift will only impact around 1% of all videos on the platform, though with more than 300 hours of video uploaded … Read the whole story
Rather than tracking search trends, it measures how different topics, moments, contexts, locations, devices and sources interact with each other in real-time. The feature … Read the whole story