Terakeet released data from its latest study examining the value of organic search as a driver of revenue and insights. The report compares the impact of organic search to paid … Read the whole story
Web-based augmented reality firm 8th Wall and Ericsson's mobile ad-solution business Emodo announced a partnership Wednesday to support a web-based AR ad solution. Read the whole story
The company realized early on in the pandemic that it could leverage machine learning, particularly when it came to the predictive lifetime value of … Read the whole story
In a significant step, the Senate Judiciary Committee will formally debate the Open App Markets Act -- which, if passed, would be a game-changer … Read the whole story
Rewarded video ads that offer gamers something of value were the most popular format for gaming apps. Read the whole story
Home-entertainment marketing of theatrical movies, including pay-per-view digital viewing and DVDs, has seen a 65% drop in national TV marketing, partly due to the … Read the whole story
The series, as well as a new report, discuss how the next new iteration of virtual media might impact brands and media. Read the whole story
Over the next two years, the buyers expect digital's share to rise about 8%, with digital video and social video the fastest-growing channels within … Read the whole story
YouTube will only be funding programs via its Black Voices and YouTube Kids. Read the whole story
"The 'surveillance advertising' business model is premised on the unseemly collection and hoarding of personal data to enable ad targeting," Rep. Anna Eshoo stated … Read the whole story