The typical cost per click for a search ad in 2022 is between $2 and $4, with Attorneys & Legal Services, Dentists & Dental Services, and Home & Home Improvement … Read the whole story
At Brandcast, the focus turned to YouTube creators, its scale across internet TVs, and a new solution that will allow advertisers to set limits … Read the whole story
Google's Russian subsidiary intends to file for bankruptcy after officials in the country took control of its bank account on Wednesday, leaving the tech … Read the whole story
The deal with Google extends the company's cookieless data connectivity capabilities for marketers and publishers to 41 SSPs, including OpenX, PubMatic, Sovrn and Smart … Read the whole story
The company discovered that running its technology Oncrawl alongside its legacy platform provides marketers with a new layer of insights powered by search engine … Read the whole story
Such ads can work, but only under certain circumstances, according to a recent study. Read the whole story
Digital media continue to expand faster than traditional, rising to a 56% share of ad spending in April, up from 51% a year earlier … Read the whole story
Marketers need to understand what is and what isn't true about the death of the cookie. First and foremost, your basic metrics are still … Read the whole story
Fear of missing out can result in bad business decisions. If your customers aren't on TikTok, don't run ads there to make your brand … Read the whole story