The Social Graf
Nextdoor, a social network for neighborhoods, is a logical partner for municipal governments looking to foster community-based initiatives -- and cities are starting to do just. In recent weeks New … Read the whole story
"We have been rethinking the brand for a few years, taking time to speak to buyers. One thing we stumbled on is a niche … Read the whole story
Kellogg's recently employed what it describes as the world's first "Instashop." At marketing events in Stockholm, Sweden, the company let customers "buy" a box … Read the whole story
Hampton Hotels is targeting Millennial travelers in a campaign that includes TV and social media. The 30-second spot captures the on-property Hampton experiences of … Read the whole story
In a finding that appears to support longstanding notions about television viewing, a review of recent academic research on "social TV" indicates it has … Read the whole story
COMMENTARYSocial media posts and search queries follow similar patterns during real-time events, but activities connected to the former tend to lead the latter by … Read the whole story
