The terrorist group Islamic State, better known as "the worst people in the world," has shown itself expert in its use of social media to further its horrifying cause -- … Read the whole story
Snapchat is reportedly raising another $500 million at a valuation approaching $19 billion. Whether the lofty appraisal is rational or a case of hype-driven … Read the whole story
Victoria's Secret's digital engagement increased 144% as promotion for the first-ever Victoria's Secret Swim Special ramps up. The special will air on CBS on … Read the whole story
Marketing apologies continue to rack up in numbers, but the latest one from Krispy Kreme U.K. puts the icing on the donuts. Perhaps those … Read the whole story
Hyatt and its agency Rokkan are launching the #HyattAllIn social sweepstakes that invites entrants to go "all in" by sharing video content to capture … Read the whole story
180LA launched a global 60-second spot for adidas sports performance. "Take It" shows high school, college and professional athletes making a difference in their … Read the whole story
In a set of daring campaigns of late, the Sour Patch brand has been letting key social influencers craft the message and talk to … Read the whole story
Many practitioners have been confused into thinking that social media is a game of "publish or perish," when the real model for impact is … Read the whole story
Creating the perfect moment for a photo isn't as easy as it used to be, thanks to the recent ban on selfie sticks in … Read the whole story