- Google Releases 'Merchant Center' For All Agencies In U.S., Canada
MediaDailyNews, Laurie Sullivan - Wednesday, March 11, 2026
Agencies provided feedback that made the interface easier to bring on client ...
- ChatGPT More Likely To Criticize Brands Near Purchase
MediaDailyNews, Laurie Sullivan - Monday, March 9, 2026
Google's AI Overviews and OpenAI's ChatGPT have very different ways to evaluat ...
- Google To Add AI Voice-Overs To Performance Max Video Ads
MediaDailyNews, Laurie Sullivan - Tuesday, March 10, 2026
Google will add AI-generated voice-over capabilities to Performance Max video ads usi ...
- Google Head Of Search Nurtures Human Reasoning, Thinking
Performance Marketing Insider, Laurie Sullivan - Monday, March 9, 2026
Does Google prohibit reasoning skills or teach humans to think? As ...
- Heading Into Agentic AI With A New CRO
Performance Marketing Insider, Laurie Sullivan - Friday, March 6, 2026
LoopMe recently announced its role as a founding member of AgenticAdvertising.org, ...
- I Contain Plentitudes
Planning & Buying Insider, Joe Mandese - Thursday, March 5, 2026
CIMM's and the 4A's "Paradox of Plenty" report isn't one of the ...
- Agentic Flocks To Healthcare Industry
MediaDailyNews, Laurie Sullivan - Tuesday, March 3, 2026
LiveRamp and Doceree are supporting healthcare professionals and publishers with AI agent ...
- Performance Engine Ties Experian To FullThrottle.AI
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 4, 2026
The collaboration establishes a new standard for performance-driven audience marketing through generati ...
- Why Finance Skepticism Haunts Marketing Projections
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 3, 2026
Marketers and finance teams often face misunderstandings over money and performance, ev ...
- IAB Tech Lab's Katsur 'Clears The Air' On Agentic Mission
MediaDailyNews, Laurie Sullivan - Friday, February 27, 2026
The IAB Tech Lab Agent Registry will launch March 1 and beco ...
- Google To Enforce Minimum Budget For Demand-Gen Buys
Performance Marketing Insider, Laurie Sullivan - Monday, March 2, 2026
The update ensures campaigns have adequate budget for the initial "cold star ...
- Amazon Joins $110B OpenAI Funding Round
MediaDailyNews, Laurie Sullivan - Friday, February 27, 2026
The partnership gives Amazon access to OpenAI's work on 'Stateful Runtime Environment ...
- Google Opens 'Text Guidelines' To More Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, February 26, 2026
Google's commitment to bring smarter optimization and greater transparency to AI-powered campaig ...
- Reddit Emerges As Highly Cited Source In AI Engine Citations
Performance Marketing Insider, Laurie Sullivan - Thursday, February 26, 2026
Across all categories and AI platforms tracked in Tinuiti's "AI Citations Tren ...
- Deterministic Data A Major Factor In Infillion Acquisition Of Catalina
MediaDailyNews, Laurie Sullivan - Tuesday, February 24, 2026
AI-operated buying will become the norm within the next five years, wi ...
- Websites Are Fading, Brands Prepare For What's Next
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 25, 2026
It's no surprise that traditional, static websites are no longer the prima ...
- Hellmann's Turns To Amazon For Electric Energy
Data & Programmatic Insider, Laurie Sullivan - Monday, February 23, 2026
Unilever has become increasingly confident using TV to reach consumers. Hellmann's late ...
- Google AI-Generated Audio Could Become New Ad Frontier
MediaDailyNews, Laurie Sullivan - Friday, February 20, 2026
Perfecting real-time adaptive audio soundtracks has become an essential tool for bran ...
- Reddit Tests 'Shoppable' Community Recommendations
MediaDailyNews, Colin Kirkland - Thursday, February 19, 2026
Reddit is testing a new AI-powered search feature designed to showcase produc ...
- The New Performance Metric: Curiosity
Performance Marketing Insider, Laurie Sullivan - Friday, February 20, 2026
Ads tell consumers a lot about a brand, but analysis of Goog ...
- Google Adds No-Code Tool To Its Marketing-Mix Model Platform
MediaDailyNews, Laurie Sullivan - Thursday, February 19, 2026
Data from campaign analysis and marketing-mix models has become easier for markete ...
- AppLovin Draws On Mobile To Create Social Network
Performance Marketing Insider, Laurie Sullivan - Thursday, February 19, 2026
AppLovin is preparing to build a social network, and recently experienced ...
- Using Performance Signals To Prevent AI Ad 'Slop'
MediaDailyNews, Laurie Sullivan - Tuesday, February 17, 2026
While the incorrect data can produce AI-based "slop," a new agentic technolo ...
- Meta's 'Project Lazarus' Would Resurrect The Dead
MediaDailyNews, Laurie Sullivan - Tuesday, February 17, 2026
Meta Platforms employees for years have given much thought to managing digit ...
- Google DeepMind Gives Advertisers More To 'Think' About
MediaDailyNews, Laurie Sullivan - Sunday, February 15, 2026
Google DeepMind released an upgrade to Gemini 3 Deep Think that specializ ...
- OpenClaw Creator Joins OpenAI: Meet Future Of Ads
Performance Marketing Insider, Laurie Sullivan - Monday, February 16, 2026
OpenAI CEO Sam Altman announced that OpenClaw creator and software developer Pet ...
- Albertsons To Test ChatGPT Ads
MediaDailyNews, Laurie Sullivan - Thursday, February 12, 2026
Albertsons Companies, the latest major brand to buy media on OpenAI ChatG ...
- Airbnb To Build An Agentic Experience For Travelers
Performance Marketing Insider, Laurie Sullivan - Friday, February 13, 2026
Airbnb's AI team is building a native AI experience for travel ...
- Comcast Rolls Out Deterministic Data For Travel Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, February 12, 2026
A first-of-its kind partnership between Comcast Advertising and Adara brings deterministic-based measureme ...
- Reddit Advertising Surges In Q4, Grows User Base
MediaDailyNews, Colin Kirkland - Friday, February 6, 2026
In its latest performance report, Reddit said the company added 5 milli ...