Tag results for "ad performance measurement"
- Audio Ad-Spend Fraud: Hackers Spoof More Than 500,000 Devices In MarchDoubleVerify identified audio fraud where fraudsters combined invalid traffic with legitimate traff ...
- IAS Adds Misinformation Measurement Across Meta AppsIAS is expanding its offerings with Meta to include the Global Allian ...
- ID5 Closes $20M Series B Funding, Expands Identity FocusTransUnion and Sir Martin Sorrell's S4S Ventures contributed significantly to the fundi ...
- Psychologists Find A New Way To Analyze Behavior And Target AdsAnalyticsIQ's research determines the most effective ways to improve performance with ea ...
- Trust In Google Ads Down, PPC Report Cites AI As Top PriorityThe State of PPC Global Report 2024 provides insights to better understa ...
- Branding Vs. Performance: Should Advertisers Choose One Over The Other?Brave CEO Amir Sharer has refocused the SSP on running branding campaig ...
- LinkedIn Short-Form Video Feed - Will Revenue Sharing Come Next?Short-form video has hit the LinkedIn feed, following platforms like YouTube a ...
- The Not-Too-Distant Future Of GAI TV Spots: Read My Test Drive3DExcite's Tom Acland demoed the system's AI-generated spots for Hyundai's IONIQ ...
- Google Update Standardizes Ad Conversions, Simplifies ReportingGoogle will roll out an update to Google Analytics 4 that standardiz ...
- How Far Will Google And Microsoft Go To Collaborate?If Microsoft Advertising could provide a Performance Max product with capabilities simil ...
- Brands Wasting Millions Of Dollars On Made-For-Advertising SitesAdalytics believes hundreds of major advertisers - many affiliated with the A ...
- NBCU, DoubleVerify Strike AI Brand-Safety DealThe new effort will analyze campaign performance using AI and new metric ...
- Apple Tests AI-Powered Tool To Optimize App Store AdsApple is testing a new campaign type where advertisers enter their budg ...
- The Snap Behind Qualcomm's DragonSnapdragon wanted to connect with consumers on an emotional level through audi ...
- Google Gives Advertisers An Open-Source Privacy Measurement ToolGoogle on Thursday announced Meridian, the company's first open-source Marketing Mix Mode ...
- Advertisers Still Too Reliant On Third-Party Cookies For Programmatic, Study FindsAlthough Google plans to eliminate third-party cookies by the end of 20 ...
- Comscore Integrates Campaign Ratings With YouTubeComscore and YouTube today announced expansion of YouTube's existing measurement capabilities ...
- Metric Shows Critical Connection Between Time And AttentionGumGum's attention metrics company Playground xyz has a new attention framework ...
- AI Replaces Keywords, Gives Advertising Insight Into Black Box DataAn AI-based platform built by NetElixir has the ability to verify performan ...
- Why The Future Of Google Privacy Sandbox Relies On UK's CMAThe test is limited with a 1% sample equal to millions ...
- Pinterest Campaign Turns Up The 'P' In Performance"It's a literal takedown of doing something high-performance," said Xanthe Wells, Pintere ...
- Tech Lab Updates Podcast Ad Measurement, Grapples With File DownloadsThe updates are intended to address the challenges in measuring podcast aud ...
- Edward Jones Asks 'What Does It Mean To Be Rich'?When someone uses the word "rich," it may mean they feel ri ...
- Google Hits Back At IAB After Releasing Privacy Sandbox ReportGoogle is disputing claims about its Privacy Sandbox in a new repo ...
- Walmart-Vizio Deal: The Next Iteration Of Streaming, Performance Marketing?Walmart accounts for 40% of Roku device revenues. What does that n ...
- Walmart Reportedly In Talks To Buy Vizio For $2BWalmart is in talks to buy Vizio Holdings for $2 billion, accordi ...
- YouTube High-Profile Moments In Ad Formats Lift Brand VisibilityYouTube First Position Moments help brands ensure that a moment is t ...
- Why Some Super Bowl Ads Work: Cars, Big Vistas Or John Travolta SingingVidMob identified five creative insights for top-performing Super Bowl ads. You mig ...
- DOOH Video Climbing In Ad SpendAdvertisers are increasing their use of short-form vertical video content from soci ...
- Caveats Flood Paid Search, Retail Media InvestmentsAnalytics and reporting limitations in retail media were cited as the prima ...
