- Quaker Bowls Us Over With Authentic Humans
Mad Blog, Barbara Lippert - Saturday, April 20, 2024
Interactive campaign presents intimate black-and-white portraits of 100 different people, who refle ...
- P&G Defends 14% YOY Increase In Marketing Spend
Marketing Daily - Top of the News, Erik Oster - Sunday, April 21, 2024
CFO Andre Schulten said the "great consumer insight" driving messaging for i ...
- 'You Can't Light Up For 4/20 Without The Right Lighter': BIC
CPG Insider, Erik Oster - Friday, April 19, 2024
Brand director Jeany Mui on the "cultural trendspotting" that led to BIC ...
- Stella Artois Named Official Beer Of 'Hot Ones' YouTube Series
Marketing Daily, Erik Oster - Thursday, April 18, 2024
The AB-InBev brand's sponsorship kicks off with an episode featuring Stella Arto ...
- Cheetos Explores 'Other Hand' Mishaps In New Ads
Marketing Daily, Erik Oster - Thursday, April 18, 2024
Campaign featuring Denver Nuggets star Jamal Murray focuses on the problems resulti ...
- Live Sports Ad Placements Still Remain Strong: Streaming Has A 10% Share
Advanced TV Insider, Wayne Friedman - Thursday, April 18, 2024
Live sports have gained more exposure on streaming networks, but linear ...
- GoGoSqueez Graduates To Big Kids' Table With GoGoSqueez Active
Marketing Daily, Erik Oster - Wednesday, April 17, 2024
"A lot of our messaging in the past squarely spoke to t ...
- Promoting Ice Cream Brand, Snoop Dogg Hypes Different Mid-April Holiday
Marketing Daily, Erik Oster - Wednesday, April 17, 2024
Snoop Dogg's Dr. Bombay Ice Cream is introducing a new flavor a ...
- Body Armor Becomes NHL's Official Sports Drink Partner
Marketing Daily, Erik Oster - Tuesday, April 16, 2024
In addition to product placement during NHL games, the deal includes collaborati ...
- Why Oreo Wants Consumers To Rename The 'Hamburger Menu'
Marketing Daily, Erik Oster - Tuesday, April 16, 2024
A creative commerce campaign from the Mondelez sandwich cookie brand transforms t ...
- Lay's Reimagines Popular Soccer Chant In Ad Starring Lionel Messi
Marketing Daily, Erik Oster - Tuesday, April 16, 2024
The campaign also includes a sweepstakes tied to Messi's 2024 soccer sea ...
- This Story Is 'Easy To Swallow': Tylenol Launches Brand Extension
Marketing Daily, Les Luchter - Monday, April 15, 2024
New technology could well help Tylenol capture a perhaps surprisingly large numb ...
- Tom's Of Maine Spots Aim To Prove Natural Deodorant Can Smell Good
Marketing Daily, Sarah Mahoney - Monday, April 15, 2024
The VML-created campaign uses humor to bolster the "Smell Good, Good" mess ...
- Daisy Embraces Fans Enjoying Curds In New Ways
Marketing Daily, Erik Oster - Monday, April 15, 2024
The ad provides close-ups of the curds in Daisy's cottage cheese ...
- HOP-ing Into The Clutter: HOP WTR Innovates Against the Noise
Brand Insider, Steve Smith - Friday, April 19, 2024
Americans love drinking, but apparently we will do just about anything ...
- Olipop On The Power Of Digital OOH
CPG Insider, Erik Oster - Friday, April 12, 2024
Olipop partnered with a local artist on a mural representing the ci ...
- BIC Rekindles Partnership With Martha Stewart, Snoop Dogg, Willie Nelson With 4/20 Marathon
Marketing Daily, Erik Oster - Thursday, April 11, 2024
Following the viral success of last year's "Most Borrowed Lighter" entry, t ...
- Reese's Partners With Olympic Players To Release Reese's Medals
Marketing Daily, Erik Oster - Wednesday, April 10, 2024
The chocolate-peanut butter combo, shaped in the form of Olympic medals, ...
- Wisconsin Brands Johnsonville, Leinenkugel's Link Up For Beer Brats
Marketing Daily, Erik Oster - Wednesday, April 10, 2024
The Summer Shandy Beer Brat is a grilling sausage infused with t ...
- Lunchables Contains Lead, Sodium, Per Consumer Reports
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, April 10, 2024
The group has launched a petition and is asking the U.S. Departme ...
- Deodorant, Sushi, Binge-Watching Can Affect Hair Growth, Says Nutrafol Campaign
Marketing Daily, Les Luchter - Tuesday, April 9, 2024
For example, eating sushi can disrupt zinc's ability to promote hair growt ...
- The Moon Keeps Rising: More CPG Brands Celebrate Eclipse
Marketing Daily, Erik Oster - Monday, April 8, 2024
Blue Moon's "Eclipse Sips" features four glow-in-the-dark Blue Moon pint glasses a ...
- Coca-Cola Brings Character-Driven Packaging To Life With Marvel Collaboration
Marketing Daily, Erik Oster - Monday, April 8, 2024
"Coca-Cola x Marvel: The Heroes" features a new ad, packaging design wi ...
- Consumers' Favorite Innovators? Taylor Swift, Smucker's And Ozempic
Marketing Daily, Sarah Mahoney - Monday, April 8, 2024
Brand Keys' latest ranking of the most innovative brands marks a shi ...
- A-B Regional Beer Brews Breakthrough For Nonspeaking Autism Cause
Marketing Daily, Les Luchter - Sunday, April 7, 2024
Four nonspeaking autistic individuals have teamed with Anheuser-Busch's Golden Road Brewing ...
- Behind the Manischewitz Rebranding
CPG Insider, Erik Oster - Friday, April 5, 2024
The effort attempts to broaden the 130-year-old company's appeal, as it al ...
- Ritual Claims It Picks The Best Supplement Ingredients
Marketing Daily, Les Luchter - Wednesday, April 3, 2024
"We obsess over every ingredient, like a mother.....r," shouts a new billboa ...
- PepsiCo Bets On Soccer With Leagues Cup Sponsorship For Frito-Lay, Rockstar
Marketing Daily, Erik Oster - Tuesday, April 2, 2024
A summer campaign ahead of the tournament will include specialized packaging a ...
- A 'Velveeta Gold' 'Do for April Fools' Day
Mad Blog, Barbara Lippert - Monday, April 1, 2024
It's hilarious (and genius) to take something considered as bogus and unco ...
- Report: Perception Of Gender Equality Has Declined Since 2021
Marketing Daily, Erik Oster - Monday, April 1, 2024
"While gender equality remains a key concern in the United States, ...