- Stonyfield Jumps Into 'Toxic Mom' Fight
Marketing Daily, Sarah Mahoney - Friday, January 16, 2026
The yogurt brand turns to giveaways and Hollywood billboards to combat toxici ...
- Robitussin 'Hacks' Subway Series With Coughs
Marketing Daily, Les Luchter - Friday, January 16, 2026
Participants in the social media video series "Subway Takes" discuss public cough ...
- Flipz Wants To Make The Coin Flip Official
CPG Insider, Sarah Mahoney - Friday, January 16, 2026
Year two of Flipz' game-day campaign enlists the Juszczyks, a petition, a ...
- Coca-Cola Creates New Chief Digital Officer Role
Marketing Daily, Danielle Oster - Thursday, January 15, 2026
The company appointed veteran Coca-Cola executive Sedef Salingan Sahin to the new ...
- Dove Launches 'Let Them Talk' Just In Time For 'Bridgerton'
Marketing Daily, Sarah Mahoney - Thursday, January 15, 2026
The beauty brand puts its own spin on beauty with the Netfl ...
- Pringles Enlists Sabrina Carpenter For Super Bowl
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, January 15, 2026
"Created by BBDO New York, the spot reflects how brands are courti ...
- Skittles Bends Super Bowl Rules With Live Doorstep Ad
Marketing Daily, Sarah Mahoney - Wednesday, January 14, 2026
Skipping the in-game buy, the Mars brand is betting on experiential weirdnes ...
- MegaFood Celebrates 'Small Moments' In Supplement Campaign
Marketing Daily, Les Luchter - Tuesday, January 13, 2026
One spot throws the spotlight on "Erin" as she starts her d ...
- McCormick Celebrates Familiar Food Memories
Marketing Daily, Sarah Mahoney - Tuesday, January 13, 2026
Spots display a sampling of iconic food images, from "Sesame Street" ...
- Could U.K.-Style Junk Food Ad Ban Happen Here?
Marketing Daily, Sarah Mahoney - Monday, January 12, 2026
Britain shut down junk-food ads for kids. In the U.S., cultural pressu ...
- Mattel Offers First Autistic Barbie Doll
Marketing Daily - Top of the News, Tanya Gazdik - Monday, January 12, 2026
"Barbie is launching its first autistic doll to represent how individuals" wi ...
- With Football Fans And Challenger Strategies, Duke's Mayo Keeps On Growing
CPG Insider, Sarah Mahoney - Friday, January 9, 2026
The regional brand is using experiential marketing to highlight how different ...
- New York AG Questions Instacart Over Pricing
MediaDailyNews, Wendy Davis - Thursday, January 8, 2026
New York is questioning Instacart about its compliance with a new sta ...
- Albertsons Aims To Show What In-Store Ads Actually Deliver
Marketing Daily, Sarah Mahoney - Tuesday, January 6, 2026
As CPG brands push deeper into in-store media, one problem remains: provi ...
- What CPG Marketers Fought For This Year
CPG Insider, Sarah Mahoney - Wednesday, December 31, 2025
In a tightening market, the most-read CPG Insider stories show brands experimenti ...
- Why 2025 Left Marketers Searching For Footing
Marketing Daily, Sarah Mahoney - Tuesday, December 30, 2025
The most-read stories of the year weren't about single campaigns or companie ...
- Colgate Creates A 'Home Alone' Toothpaste Twist
Out to Launch, Fern Siegel - Tuesday, December 30, 2025
Three Instagram videos show the results of forgotten oral care. ...
- Unilever's Global Marketing Exec Inducted Into Advertising Hall of Fame's Class of 2026
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, December 30, 2025
What happens when you stop trying to blend in-and start leading ...
- Swish In The New Year? Listerine Livestreams Sound Anthems On Twitch
Marketing Daily, Les Luchter - Monday, December 29, 2025
Creator @officedrummer turns Listerine mouthwash sounds like "cap clicks, swishes and bott ...
- Unilever's Influencer Embrace Causing A Ripple Effect With Other Brands
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, December 28, 2025
Other companies, including General Mills, Gap, Victoria's Secret, and Bath & Bo ...
- Pringles Heads Back to the Big Game As Merger Takes Hold
CPG Insider, Sarah Mahoney - Friday, December 26, 2025
The chip brand is returning to the Super Bowl as Mars a ...
- Unilever Shakes Up CMO Role
CPG Insider, Sarah Mahoney - Friday, December 19, 2025
Esi Eggleston Bracey, chief growth and marketing officer, is leaving. Leandro Barre ...
- Petlibro Promotes Smart Litter Box With Provocative OOH Campaigns
Marketing Daily, Danielle Oster - Thursday, December 18, 2025
The brand staged a "Lit By Sh*t" digital tree projection in N ...
- Lower Prices, Higher Stakes: What General Mills' Earnings Signal For CPG
Marketing Daily, Sarah Mahoney - Wednesday, December 17, 2025
Stressed consumers are buying again, but only when there's a deal, putti ...
- Publicis Wins Global Media For Magnum Ice Cream
MAD, Steve McClellan - Wednesday, December 17, 2025
Magnum's brands include Ben & Jerry's, Magnum, Wall's, Cornetto and others. Magn ...
- Mariah Carey Set To Open '26 Olympics As Sponsors Accelerate Activations
Marketing Daily, Sarah Mahoney - Tuesday, December 16, 2025
Airbnb, P&G, Coca-Cola and NBCUniversal move early to turn Milano Cortina in ...
- P&G's Native Retools The Soap Opera
Marketing Daily, Les Luchter - Monday, December 15, 2025
Beauty and personal care brand to launch microsoaps, whose 50 episodes a ...
- Unilever Activates FIFA Sponsorship With Clint Dempsey, Sweepstakes Push
Marketing Daily, Sarah Mahoney - Monday, December 15, 2025
Dove Men+Care, Degree and Axe target younger fans as the World Cup ...
- Cup Noodles Wants To Save You From Your Office Party
CPG Insider, Sarah Mahoney - Friday, December 12, 2025
The brand's holiday rescue promo is the latest in unapologetic ramen aban ...
- Chewy's Marketing Reboot Finally Pays Off
Marketing Daily, Sarah Mahoney - Thursday, December 11, 2025
How a two-year push into SEO, mobile and CRM is delivering ga ...