- Isabelle Guis Named CEO Of North America, Global CMO At Brevo
Email Marketing Daily, Ray Schultz - Thursday, June 8, 2023
Brevo, previously known as Sendinblue, has also opened a New York Ci ...
- Instacart Campaign Bottles Up Lemon And Tunisia For Limited Edition Cashback Fragrance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 6, 2023
The giveaway campaign for the Cashe fragrance highlights the company's credit car ...
- Automation Shellout: Marketing Is Key Part Of Customer Experience Spend
Email Insider, Ray Schultz - Friday, June 2, 2023
Most companies have difficulty automating the customer experience, Jitterbit reports. ...
- Validity Unveils Tool For Improving Data Quality
Email Marketing Daily, Ray Schultz - Wednesday, May 24, 2023
Validity has built on its DemandTools product to offer expanded options f ...
- Kustomer Raises $60 Million Amid Spinoff From Facebook
Around the Net in Email, Ray Schultz - Tuesday, May 23, 2023
CRM platform Kustomer has raised $60 million in financing as it ...
- Law Firms Do Best When They Integrate Email And CRM
Around the Net in Email, Ray Schultz - Friday, May 19, 2023
Law firms achieve the most growth in clients when they integrate the ...
- Sitehues Media Unveils Software Combining CRM, Email And Other Tasks
Email Marketing Daily, Ray Schultz - Wednesday, May 17, 2023
The new offering also provides analytic and tracking capabilities, the company s ...
- Shane Cunningham Joins Salesforce Partner ListEngage
Email Marketing Daily, Ray Schultz - Monday, May 15, 2023
Shane Cunningham, a former Salesforce executive, will serve as head of sal ...
- Saasteps Upgrades Revenue Suite Tied To Salesforce CRM
Email Marketing Daily, Ray Schultz - Friday, May 5, 2023
Saasteps helps brands in diverse industries automate processes, the company says. ...
- Validity Fields Integrations With Zapier, BriteVerify For Salesforce
Email Marketing Daily, Ray Schultz - Tuesday, May 2, 2023
The intent is to verify emails and identify bad ones in the ...
- Insightly Debuts New Email Tools As B2B Brands Invest More In Automation
Email Marketing Daily, Ray Schultz - Friday, April 14, 2023
Email is still the top B2B channel, with 62% of firms usi ...
- WPP, CRM Platform Braze Partner Up
MAD, Steve McClellan - Wednesday, March 29, 2023
According to the holding company, the partnership will focus on joint integratio ...
- LiveRamp, Basis Partner To Defeat Signal Loss In Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 28, 2023
Basis can now use marketers' first-party CRM data to engage customers. T ...
- Coca-Cola Creates AI Platform That Lets People Use Its Visual Assets To Create Works Of Art
MAD, Steve McClellan - Monday, March 20, 2023
According to Coca-Cola it is the first company to use the late ...
- Validity Offers Enhanced Tools To Help Brands Move, Maintain CRM Data
Email Marketing Daily, Ray Schultz - Wednesday, March 15, 2023
Validity clients can choose their Free or Elements editions based on whe ...
- How Retail Media Networks Pose Challenges To Brand-Customer Relationships
MAD, Greg Dolan - Thursday, March 9, 2023
Retail media networks have the power to be a valuable sales driv ...
- Salesforce Unveils Einstein GPT, A ChatGPT-Like Service
Around the Net in Email, Ray Schultz - Tuesday, March 7, 2023
Salesforce has introduced an AI service called Einstein GPT, a bot simil ...
- HubSpot CRM Launches 2 Marketing Tools With OpenAI
Digital News Daily, Colin Kirkland - Monday, March 6, 2023
HubSpot is launching two OpenAI-powered tools today to help marketing, sales a ...
- Criteo Acquires Australian Retail Media-Buying Platform Brandcrush
Email Marketing Daily, Ray Schultz - Tuesday, March 7, 2023
Criteo provides retail media solutions including sponsored ads, on-site display, and off-si ...
- Skinny ABM: Few Firms Have Full Tech Stacks To Support Their Programs
Email Insider, Ray Schultz - Friday, March 3, 2023
Email systems are present in more than 60% of tech stacks th ...
- Foundry Expands B2B Tech Franchise With ABM Tool
Email Marketing Daily, Ray Schultz - Tuesday, February 28, 2023
The new product is built on Triblio, the platform acquired by Found ...
- Dentsu Acquires Spain's Omega CRM agency, Folds It Into Merkle
MAD, Steve McClellan - Monday, February 20, 2023
The full Omega team will join Merkle, making it one of t ...
- Fantix, Epsilon Build Partnership That Does Not Require Movement Of Data
Data & Programmatic Insider, Laurie Sullivan - Monday, February 20, 2023
The company calls its business model a "federated knowledge engine" and describ ...
- Microsoft Introduces AI GPT-Generated Email Replies In Its Viva Sales Product
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 2, 2023
Microsoft today introduced AI capabilities product Viva Sales, the company's app th ...
- AI-Based Enterprise Search Integrates Tech From OpenAI, Google, Others
Search & Performance Insider, Laurie Sullivan - Tuesday, January 31, 2023
AI software firm C3 AI has released the first product of i ...
- CRM Cha Ching: Evaluating Tech Stacks By Cost And Other Factors
Email Insider, Ray Schultz - Friday, January 20, 2023
A study by Ascend2 for Aptitude8 compares experiences with HubSpot and Salesfor ...
- B2B Brands Are Spending On ABM This Year, Study Finds
Email Marketing Daily, Ray Schultz - Friday, January 6, 2023
B2B marketers plan to invest in ABM this year, but face sever ...
- Moore Acquires Merkle Response Management Group
Email Marketing Daily, Ray Schultz - Wednesday, January 4, 2023
The Merkle Response Management Group provides data capture, multiplatform CRM and banki ...
- BMW Puts NA Media, Creative Assignments Into Review
MAD, Steve McClellan - Tuesday, January 3, 2023
The German auto brand is also reviewing assignments for social media a ...
- Propel Software Names Former Salesforce And Accenture Exec Ross Meyercord CEO
Email Marketing Daily, Ray Schultz - Wednesday, November 30, 2022
Co-founder Ray Hein will become the firm's chief strategy officer. ...